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Step #4 Understand the Rules for a HIPAA-Compliant Social Media Strategy

This blog is part four of an eight-part series on launching your hospital’s social media strategy.

You’ve completed Steps 1, 2 and 3 of launching your hospital’s social media strategy. Now it’s important that you have a clear understanding of what you need to do to avoid HIPAA violations.

Some hospitals are allowing HIPAA anxiety to keep them from embracing social media platforms such as Facebook, Twitter, YouTube. LinkedIn, Foursquare and blogging. But there are now more than 900 U.S. hospitals engaging patients through these social media. And there is solid information to keep you on firm ground, if you follow these nine no-nonsense rules. Thanks to David Harlow, a healthcare law and consulting attorney, for many of these ideas.  Read more

Social Media Strategy for Learning

In hospitals there seems to be a constant need for training–new drugs, new safety procedures, new equipment, privacy policy updates, etc.  In this blog, we’ve focused mainly on social media as a marketing tool, but it also has great potential as a learning, teaching and training tool.

Tony Bingham and Marcia Conner have taken on the challenge of casting a wider net with social media and position it as an effective way to create a dynamic and vibrant learning community within organizations. Read more