What I’m Learning at the Mayo Clinic Social Media Seattle Residency


WendySueSwansonI’m sitting in the conference room at the Swedish Medical Center Cherry Hill campus in Seattle.

It’s the first day of the Mayo Clinic Social Media Residency in Seattle, and it’s my good fortune to be joining Lee Aase (@LeeAase), Dr. Wendy Sue Swanson (@SeattleMamaDoc) and Dana Lewis (@DanaMLewis) as chief residents for the residency. That means I give a couple of presentations on Facebook and video production, answer questions and help the residents (17 healthcare professionals) complete their projects. Read more

The Snowboarder’s Brain: Stories and Science Make Compelling Hospital Social Media


I love the outdoors. I spend a lot of the time at my desk wishing I could work outside, especially when the weather turns balmy and I can hear the birds chirping and the kids playing. Since I live in Oregon, there is no shortage of gorgeous trails for hiking or rivers for paddling. One way that I remind myself to get outdoors is by reading Outside magazine. I became a fan in my twenties, when I realized some of my favorite authors, like John Krakauer and David James Duncan, were contributing writers.

Yesterday, I was flipping through the June 2011 issue and read several articles that were really compelling, about Michael Light’s aerial photography, supplemental testosterone, and nature deficit disorder. One that stood out to me, “Some Reassembly Required,” was about 23-year-old top snowboarder Kevin Pearce, whose career ended a week before the 2010 Olympic trials when he suffered a traumatic brain injury while practicing a risky trick (a double cork 1080) in the halfpipe.

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Opinions Can Open Doors to Your Hospital’s Social Media

flickr: SCA Svenska Cellulosa Aktiebolaget

Amy Berman is a brave woman. She’s been diagnosed with Stage IV breast cancer and recently shared her opinion about a controversial drug in a Wall Street Journal editorial When Quality of Life is Especially Dear. Berman also blogs about her experience on HealthAGEenda ( (I found her post from Jan 11 particularly moving and informative.)

If it wasn’t for Berman’s letter to the editor in the Wall Street Journal, I would have missed her story and never discovered the HealthAGEenda blog. Berman’s willingness to share her opinion opened the door for me to a dynamic social media site focusing on geriatric health and introduced me to the mission of The John A. Hartford Foundation—to support efforts to improve health care for older Americans.

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Why “Find us on Facebook” isn’t Enough: Enticing Your Patients with Benefits

You can see the prompts “Follow us on Twitter!” “Friend us on Facebook!” and “Visit our YouTube Channel!” just about everywhere these days. They’re on commercials, in newspaper and magazine ads, and they’re on websites, brochures, you name it. So think about this: when was the last time you visited a business or organization’s Facebook/Twitter/YouTube page simply because you saw the small icons in those places?

If you’re like me, you haven’t. Read more

Grief and Remembrance: How Hospital Facebook Pages Can Recognize Crises and End of Life.

fllckr: timparkinson

Yesterday, my husband found out that a good friend of his, whom he had known for over a decade, died in a flying accident. It was, and still is, a shock. They had spoken over the phone on Thursday. His friend was in his early 30s with two children—adventurous, fearless, and charismatic.

My husband first heard the news from a friend on Facebook, who had also discovered the news on Facebook and passed it on to him. Soon, all the friends of this man were writing remembrances on his page and on theirs—missing him, telling stories, sharing photos, celebrating his life.

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