Posts Tagged ‘social media’
« Older Entries |The Snowboarder’s Brain: Stories and Science Make Compelling Hospital Social Media
July 1, 2011 • By Megan Pugmire, Creative Director
flickr: trailsource.com
I love the outdoors. I spend a lot of the time at my desk wishing I could work outside, especially when the weather turns balmy and I can hear the birds chirping and the kids playing. Since I live in Oregon, there is no shortage of gorgeous trails for hiking or rivers for paddling. One way that I remind myself to get outdoors is by reading Outside magazine. I became a fan in my twenties, when I realized some of my favorite authors, like John Krakauer and David James Duncan, were contributing writers.
Yesterday, I was flipping through the June 2011 issue and read several articles that were really compelling, about Michael Light’s aerial photography, supplemental testosterone, and nature deficit disorder. One that stood out to me, “Some Reassembly Required,” was about 23-year-old top snowboarder Kevin Pearce, whose career ended a week before the 2010 Olympic trials when he suffered a traumatic brain injury while practicing a risky trick (a double cork 1080) in the halfpipe.
Tags: content, Craig Hospital, Jonah Lehrer, Kevin Pearce, social media
Posted in Be Real, Blogging, Content, Social Media | No Comments »
Opinions Can Open Doors to Your Hospital’s Social Media
June 28, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: SCA Svenska Cellulosa Aktiebolaget
Amy Berman is a brave woman. She’s been diagnosed with Stage IV breast cancer and recently shared her opinion about a controversial drug in a Wall Street Journal editorial When Quality of Life is Especially Dear. Berman also blogs about her experience on HealthAGEenda (jhartfound.org/blog). (I found her post from Jan 11 particularly moving and informative.)
If it wasn’t for Berman’s letter to the editor in the Wall Street Journal, I would have missed her story and never discovered the HealthAGEenda blog. Berman’s willingness to share her opinion opened the door for me to a dynamic social media site focusing on geriatric health and introduced me to the mission of The John A. Hartford Foundation—to support efforts to improve health care for older Americans.
Tags: content, social media, strategy
Posted in Birthing Center, Community, Content, Patients, Sharing, Social Media | No Comments »
Why “Find us on Facebook” isn’t Enough: Enticing Your Patients with Benefits
June 23, 2011 • By Kelly Merrick, Social Media Mentor
You can see the prompts “Follow us on Twitter!” “Friend us on Facebook!” and “Visit our YouTube Channel!” just about everywhere these days. They’re on commercials, in newspaper and magazine ads, and they’re on websites, brochures, you name it. So think about this: when was the last time you visited a business or organization’s Facebook/Twitter/YouTube page simply because you saw the small icons in those places?
If you’re like me, you haven’t. (more…)
Tags: @childrensla, Children's Hospital of Los Angeles, Facebook, hospitals, social media
Posted in Facebook, Social Media, Strategies, Twitter, YouTube | No Comments »
Grief and Remembrance: How Hospital Facebook Pages Can Recognize Crises and End of Life.
June 20, 2011 • By Megan Pugmire, Creative Director
fllckr: timparkinson
Yesterday, my husband found out that a good friend of his, whom he had known for over a decade, died in a flying accident. It was, and still is, a shock. They had spoken over the phone on Thursday. His friend was in his early 30s with two children—adventurous, fearless, and charismatic.
My husband first heard the news from a friend on Facebook, who had also discovered the news on Facebook and passed it on to him. Soon, all the friends of this man were writing remembrances on his page and on theirs—missing him, telling stories, sharing photos, celebrating his life.
Tags: communication, Facebook, patients, social media
Posted in Be Real, Community, Facebook, Patients, Social Media | 2 Comments »
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Don’t Stop At the Bottom of the Hill: The Meaningful Work of Hospital Social Media
June 9, 2011 • By Megan Pugmire, Creative Director
A photo of wheat I took on our ride this morning.
I’ve had an injured right leg since the winter, brought on by a rotating hip that was throwing off my stride. I haven’t run since December. Or done much other exercise, since anything, even walking, aggravated my pain.
After some therapy, rest, and a joyful “Get to it!” from my doctor, I am now clear to slowly work my way back into shape. The problem is that I am now heavier than when I was running regularly. Not a lot, but six-ish pounds on a small frame is significant enough. Combine that with sluggish, underused muscles, and the prospect of going for a run isn’t as appealing as it was half a year ago, when my mouth watered at the sight of other people running when I was forbidden.
(more…)
Tags: conversation, social media, strategy
Posted in Conversation, Negative Comments, Social Media | No Comments »