Editor’s Note: I’m returning to Mayo Clinic this week for the Fourth Annual Health Care Social Media Summit. It made me think about a post I wrote last year encouraging hospitals to stop blocking social media — still an important issue. The original post from October 18, 2011, follows. Watch for #MayoRagan tweets this week from the conference.
A pile of myths keeps hospitals from deploying one of their most powerful public relations tools: their own employees.
That’s the way Shel Holtz sees it. Holtz is a popular writer, blogger and speaker on social media, and he presented a three-hour pre-conference workshop at the Mayo Ragan Third Annual Health Care Social Media Summit. Read more