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From the Archives: Stop Blocking Social Media

Editor’s Note: I’m returning to Mayo Clinic this week for the Fourth Annual Health Care Social Media Summit. It made me think about a post I wrote last year encouraging hospitals to stop blocking social media — still an important issue. The original post from October 18, 2011, follows. Watch for #MayoRagan tweets this week from the conference. 

A pile of myths keeps hospitals from deploying one of their most powerful public relations tools: their own employees.

That’s the way Shel Holtz sees it. Holtz is a popular writer, blogger and speaker on social media, and he presented a three-hour pre-conference workshop at the Mayo Ragan Third Annual Health Care Social Media Summit. Read more

Hospitals: Stop Blocking Social Media for Your Employees!

A pile of myths keeps hospitals from deploying one of their most powerful public relations tools: their own employees.

That’s the way Shel Holtz sees it. Holtz is a popular writer, blogger and speaker on social media, and he presented a three-hour pre-conference workshop at the Mayo Ragan Third Annual Health Care Social Media Summit yesterday.

To get an idea of the full content of his remarks, check out the #MayoRagan twitter stream from yesterday. One piece of his presentation really resonated with me, and it happens to be a topic Holtz is passionate about: Hospitals should open social media to their employees. Read more