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Sparks in the Gaps: Developing Creative Social Media Solutions Through Listening

I sat in a client meeting this week feeling overwhelmed. And not because it was a difficult meeting or our client was unhappy. Instead, I listened to this woman, who is the director of a hospital birthing center, and realized the magnitude of the issues she deals with on a daily basis.

It had been a particularly hard week, especially dealing with expectant mothers and their partners who struggle with the drug addictions that plague rural areas. We had come to talk to her about her blogging experience and monthly e-newsletter, armed with ideas on how to generate content and stay on top of her social media plan. Once we heard her stories of the week’s events, I felt almost ashamed of the mundane nature of our plans for her. Why was I bothering her when she clearly had more important things to do? Read more