This Book’s For You

If you are new to health care social media and wonder why to even get involved, this book’s for you.

If you are involved with health care social media and want inspiration, this book’s for you.

If you need to make a case for health care social media to your organization, this book’s for you.

The book is Bringing the Social Media Revolution to Health Care, and it’s just been released by Mayo Clinic Center for Social Media. It’s a series of essays written by 30 thought leaders in health care social media. I’m fortunate enough to be one of the contributors. Read more

The Power of Blogging at Mayo Clinic’s Social Media Residency

I’m sitting in a room with 60 Social Media Residency students at the Mayo Clinic entering blog posts as part of our residency homework.

Yesterday I spoke to the group about social media strategy, and, although my friend Chris Boyer says I sound a lot like beloved Chicago baseball announcer Harry Caray (still trying to figure out whether or not that’s a compliment), it went well. Along with Reed Smith, a handful of us are social media chiefs, providing some mentoring moments for the residents.

Thankful for the leadership of Lee Aase

The Mayo Clinic Center for Social Media is a pioneer in health care social media, and I am grateful for the leadership of Lee Aase and his entire team who are working hard to model social media adoption with a constant focus on quality patient care. Read more

There is Hope! 7 Tips to Combat Social Media Information Overload

flickr: purpleslog

On March 21 I blogged a cry for help. Information overload is killing me, I wrote. The relentless onslaught of social media content never lets up, takes a break or goes on pause. It’s 24/7. And tomorrow it starts over again. It’s like compound interest. Or Groundhog Day.

I got some very helpful responses to that post, and I’ve given it a great deal of thought since. One conclusion: There really is hope! Here are 7 tips to surviving, maybe even thriving, in a sea of information overload. Read more

Groupon for Hospitals? Watch Out!

Groupon mania has swept the country!

My wife and I have enjoyed many new restaurant experiences at a great price thanks to this wildly successful online discount coupon service. I watched a small day spa sell 1,120 half-price coupons in 24 hours and wondered how they would ever schedule all those new customers.

But is Groupon for your hospital? Read more