Posts Tagged ‘listening’|
November 3, 2010 • By Kelly Merrick, Social Media Mentor
In social media, a buzz word is “authenticity.” In simple terms, authenticity means being genuine, which we all know is important. But in social media, authenticity is everything. You have to be transparent, honest and genuine in any situation.
Authenticity is easy when things are going well, but then what happens when someone posts a less-than-positive comment about your hospital, its services or your employees on their blog, Facebook page or Twitter account? Or what if a major event, such as a confidentiality breach, or a staffing mistake puts patients at risk at your hospital? (more…)