Statistics abound on the internet. We’ve written here before about how essential it is for your hospital to have a Facebook page. Here are some interesting facts that emphasize the power of Facebook and can help you set sound strategy to improve your Facebook presence.
I read an interesting article on AdWeek about Facebook branding and how it pays off for businesses. The article mentioned a survey conducted by DDB, an advertising agency, and said that “Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents ‘want to buy this brand’s product more.’” The article also went on to say that 92 percent of those surveyed would recommend the brand to someone else.