Posts Tagged ‘HIPAA’« Older Entries |
May 20, 2011 • By Megan Pugmire, Creative Director
Last week, I introduced beginners to some of the basic Twitter etiquette. Today, I’m taking that discussion even further.
What are hashtags and why should I use them?
A hashtag is the symbol “#.” It is used with words, short phrases, or abbreviations (ex: #hospitals, #giveback, #hcsm) in order to categorize Tweets and make their subjects easy to find.
If you click on a hashtag in a Tweet, Twitter will show you all the other Tweets featuring that hashtag. They’re a great way to focus searches and include your Tweets in conversations about specific subjects. You can see the plethora of hashtags in use at: hashtags.org. Also, if you look on the right of your Twitter page, you’ll see a column called “Trends.” This column is constantly updated with hashtags most in use at the current time. (more…)
May 16, 2011 • By Dan Hinmon, Principal
Swedish began implementing social media in 2009 and brought Dana onboard about a year ago. I wanted to know how Swedish approached one of the major barriers to many hospitals – fear of HIPAA violations – and Dana was kind enough to allow me to interview her.
She makes excellent points about HIPAA policy, training and keeping it all in perspective. Hint: Doctors are more likely to violate HIPAA on an elevator than in social media. And Dana offers some surprising advice to hospitals thinking of incorporating social media. (Some comments are edited for brevity.) (more…)
February 24, 2011 • By Dan Hinmon, Principal
Today marks the 100th blog post for Hive Strategies. That’s pretty puny compared to Seth Godin, best-selling author and agent of change, who has published more than 3,000 blog posts.
But still, we’re feeling pretty good about it. Why? Because blogging is helping us fine-tune our thinking and share important, sometimes critical, information. We hope it is helping you as you work your way through the often overwhelming and confusing maze of hospital social media. (more…)
February 22, 2011 • By Dan Hinmon, Principal
Okay, Mr. or Mrs. Hospital CEO. It’s time to man up. We know you’re afraid of social media. But it’s time to drag that bogeyman out of the closet and take a cold hard look at him in the light of day. What exactly are you afraid of? Come on, say it. (more…)
February 15, 2011 • By Dan Hinmon, Principal
This blog is part four of an eight-part series on launching your hospital’s social media strategy.
Some hospitals are allowing HIPAA anxiety to keep them from embracing social media platforms such as Facebook, Twitter, YouTube. LinkedIn, Foursquare and blogging. But there are now more than 900 U.S. hospitals engaging patients through these social media. And there is solid information to keep you on firm ground, if you follow these nine no-nonsense rules. Thanks to David Harlow, a healthcare law and consulting attorney, for many of these ideas. (more…)
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