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What I’m Learning at the Mayo Clinic Social Media Seattle Residency

 

WendySueSwansonI’m sitting in the conference room at the Swedish Medical Center Cherry Hill campus in Seattle.

It’s the first day of the Mayo Clinic Social Media Residency in Seattle, and it’s my good fortune to be joining Lee Aase (@LeeAase), Dr. Wendy Sue Swanson (@SeattleMamaDoc) and Dana Lewis (@DanaMLewis) as chief residents for the residency. That means I give a couple of presentations on Facebook and video production, answer questions and help the residents (17 healthcare professionals) complete their projects. Read more

Interest in Pinterest? How Hospitals Can Use the Newest Social Media Tool

Recently I took advantage of an invitation that had been sitting in my inbox for a few weeks and joined the new visual social network Pinterest. If you haven’t heard about it yet, Mashable writer Stephanie Buck called it “one of the hottest new social networks on the radar for a few months now” in her article Pinterest: 13 Tips and Tricks for Cutting Edge Users. Pinterest describes itself as “a virtual pinboard.”

Its website explains that it “lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

As with any new social media tool in its initial offering … I see a lot of possibilities for healthcare communication…and some areas where I’d like to see improvement. Read more

How Social Media Can Help Your Patients Understand the Value of Care

flickr: kevinspencer

I read a blog post today that really resonated with me, both as a patient and as a social media marketer.

The post was titled “Your 10 Minute Office Visit Needs 8 People and 45 Minutes of Work.” The author, Mary Pat Whaley, described an instance where she helped a woman check out after her doctor’s appointment. The woman expressed surprise when Whaley told her the cost of her visit would be $100.

Whaley went on to describe to readers what a medical staff does “behind the scenes” to schedule and process a patient’s visit. And while I won’t go into specifics, a lot of work goes into a patient’s appointment, even if it lasts only 10 minutes. Read more

“I Hate Hospitals”—Creating a Positive Online Presence through Social Media

Since Hive Strategies focuses on helping hospitals engage patients through social media, I have several columns in my TweetDeck dedicated to healthcare. One in particular searches for tweets about #hospitals. If there is any day-to-day consistency in these tweets, it’s some variation of this phrase: “I hate hospitals.” Read more