Posts

Health Games: Why Hospitals Should Play

flickr: spwelton

Last week I came across an interesting article (via Twitter) The Gamification of Healthcare and What it Means for Mobile by Michael Spitz.  It’s a comprehensive look at “gamification” and how it is being used in healthcare.

According to Spitz, gamification is the use of “game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment.” In his article, he makes the argument that the prevalence of mobile phones has shaped a landscape ripe for the gamification of healthcare, and gives examples of recent programs.

The topic of healthcare gamification is closely related to captology, (computers as persuasive technologies) and reminded me of a blog post I wrote on the subject based on B.J. Fogg’s book Persuasive Technology: Using Computers to Change What We Think and Do. Read more

In-Your-Face Social Media Preparation: Six Painless Activities

flickr: Horia Varlan

During the US Open, after his victory over David Nalbandian, Rafael Nadal was sitting at the press conference desk answering questions when he got a severe leg cramp. The news footage shows the fit tennis player struggling to endure his pain. It’s a long two and a half minutes, and it’s uncomfortable to watch.

As memorable as that news conference was, what made the biggest impression on me was when, just a bit later, Mary Joe Fernandez interviewed Nadal, and he said the post-match pain he endured from cramping during that press conference was nothing unusual–the only unusual part of it was that it happened during a televised press conference. (He noted that it usually happens in the locker room, and no one knows). Read more