Posts

The Power of Blogging at Mayo Clinic’s Social Media Residency

I’m sitting in a room with 60 Social Media Residency students at the Mayo Clinic entering blog posts as part of our residency homework.

Yesterday I spoke to the group about social media strategy, and, although my friend Chris Boyer says I sound a lot like beloved Chicago baseball announcer Harry Caray (still trying to figure out whether or not that’s a compliment), it went well. Along with Reed Smith, a handful of us are social media chiefs, providing some mentoring moments for the residents.

Thankful for the leadership of Lee Aase

The Mayo Clinic Center for Social Media is a pioneer in health care social media, and I am grateful for the leadership of Lee Aase and his entire team who are working hard to model social media adoption with a constant focus on quality patient care. Read more

Is Social Media Reminding Your Communities To Dislike Hospitals?

flickr: krossbow

Okay, full disclosure. I don’t like hospitals. I appreciate the kind people who work in hospitals and the healing that transpires there, but I still would rather not visit one. I’m with Chris Boyer on that. Dan Hinmon blogged about a conversation he had with Boyer. According to Hinmon, Boyer admitted that due to his type 1 diabetes, “my whole life is actively trying to stay out of a hospital.”

I’m not sure about Boyer, but what bothers me the most about hospitals is the scary beeping equipment, masked people, the potential of needles having to be placed in a vein, and the hallways where I always seem to run into a person in scrubs pushing a patient down the hall on a stretcher. Read more

Follow the Leaders: Social Media Pioneers

As you’re getting up to speed in social media for hospitals, following the leaders is a best practice. You’ll definitely want to keep an eye on Ed Bennett, the social media pioneer at University of Maryland Medical System, and Lee Aase, Mayo Clinic’s trailblazing manager of syndication and social media.

Another social media innovator is Chris Boyer, Senior Manager, Digital Communications, at Inova Health System in the Washington DC Metro Area. Chris is also an advisory board member for the Mayo Clinic Center for Health Care Social Media. Read more