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Six Reasons Why “Content Rules” Rules

Let me start this blog with some disclosures…confessions even. I read a lot. When my family asks me to join them to watch a TV movie, I usually have a book or my computer open, too. (I know there’s that whole multi-tasking controversy…consider me a case study.)

Because I serve on the faculty of a university, I sometimes review books before they are even books (this week, I reviewed a book proposal on creativity in advertising).  I am always looking to add to my students’ reading lists because traditional texts simply can’t keep up with the rapid pace of social media innovation. I’m also still writing my dissertation (social media and authenticity), so I sometimes plow through a book a night. Read more