Marketing Department Audit

Social media costs fewer dollars than traditional marketing efforts. But it can take a great deal of time and effort. In every hospital we’ve worked with, staff time is a premium, and simply adding another half-time or full-time employee is out of the question. How do you add social media to your marketing strategy without adding staff time? There are essentially two ways:

• Eliminate some of your traditional marketing efforts.
• Reorganize your staff responsibilities.

To help you accomplish these goals, we offer our Marketing Department Audit. Outside perspective can help you identify the most and least effective of your marketing efforts and recommend reorganizing staff responsibilities.

Here’s how this service works:

You complete a detailed survey to identify your marketing objectives, tools, strategies, philosophy, staff responsibilities and budgets.

We conduct a site visit to become familiar with your hospital, marketing department, leadership, community, philosophy, and marketing strategy.

We complete a Market Department Audit report that recommends:

• Activities and projects to keep
• Activities and projects to reduce
• Activities and projects to phase out
• Ideal organization of responsibilities for you and your staff

Fee: $10,000 – $15,000
This price depends on the size of your organization.