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7 Core Values at the Heart of Successful Social Media

Listen to understand.

Have a conversation.

Inform and educate.

Simplify.

Be generous.

Be real.

Trust your community.

Archive for the ‘YouTube’ Category

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How Social Media Can Help Top Performing Hospitals Spread the Word

February 1, 2013 • By Dan Hinmon, Principal

Editor’s Note: Occasionally I pull blogposts from the archives that resonate today. This one struck me as a particularly good example of how to use social media to benefit a hospital. Originally posted Sep 14, 2011. 

Today The Joint Commission releases its “Improving America’s Hospitals” annual report, including its first ever list of the nation’s top performers on key quality measures.

This recognition is based on data reported about evidence-based clinical processes that are shown to improve care for certain conditions, including heart attack, heart failure, pneumonia, surgical care and children’s asthma.

If your hospital is one of the fortunate 405 hospitals in America receiving this recognition, it’s a great opportunity to distinguish yourself from your competition. (more…)

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Posted in Blogging, Facebook, Internet, Patients, Social Media, Strategies, Twitter, YouTube | No Comments »

The Very, Very Most Important, Fundamental, Essential Tip for Shooting Online Video Is…

November 29, 2012 • By Dan Hinmon, Principal

Gorillapod TightGrip tri-pod for shooting videos

Jason Pratt knows video, and he has a message for you.

Jason is a public affairs specialist with the Mayo Clinic Center for Social Media, based at Mayo Clinic in Florida, and a former TV producer. You should definitely follow him on Twitter @JasonPratt.

Jason gave a helpful and entertaining presentation on shooting video at the Mayo Clinic Center for Social Media – Social Media Residency in Rochester in October. One of his most important, most obvious tips is so simple it almost goes without saying – until you come across a violation. (more…)

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Posted in Social Media, Strategies, Uncategorized, YouTube | No Comments »

Social Media Helps Young Rock Star Raise Funds for Cancer Research on a Shoe-String

June 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist

Teagan Stedman (middle) is pictured with “shred heads” Alex Berson and Andreas Knickman (courtesy of shredkidscancer.org)

Teagan Stedman is an aspiring rock star who, at just 12 years old, has been on stage with members of such headliner bands as Guns and Roses, System of a Down, Limp Bizkit, Fistful of Mercy, and Rage Against the Machine. And, more importantly, he’s inspired those rock stars to rage and fundraise for pediatric cancer research.

Teagan founded Shred Kids Cancer, a nonprofit organization “made up of kids and started by a kid.” Inspired by his friend Alex Berson who was battling cancer, Teagan combined his passion for music and helping others.

The organization enables young people to make a difference by raising funds to support research that leads to improving the care, quality of life and survival rate of children with cancer. In Teagan’s words, “It’s a way to make the kids who have cancer know that we are here for them and show them we care and give them strength.” (more…)

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Posted in Be Real, Community, Facebook, Internet, Listening, Sharing, Social Media, Twitter, Uncategorized, YouTube | No Comments »

A Song of Understanding: The Music Video Explainer as a Hospital Social Media Tool

May 29, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist

flickr: comedy_nose

I’m a child of the “Schoolhouse Rock” era.  Catchy music videos with words like, “conjunction junction, what’s your function? Hooking up words and phrases and clauses,” explained everything from grammar usage, multiplication tables, to how our system of government works.  The music videos made learning new concepts memorable and enjoyable.

This educational music video model is regaining popularity as one of the latest social media content tools.  The short, catchy music videos with an educational purpose are an emerging form of explainers. Sites like Explainer Music and Explainer.net highlight this new genre and provide models for new content. (more…)

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Posted in Social Media, Strategies, YouTube | 2 Comments »

Is Social Media Reminding Your Communities To Dislike Hospitals?

April 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist

flickr: krossbow

Okay, full disclosure. I don’t like hospitals. I appreciate the kind people who work in hospitals and the healing that transpires there, but I still would rather not visit one. I’m with Chris Boyer on that. Dan Hinmon blogged about a conversation he had with Boyer. According to Hinmon, Boyer admitted that due to his type 1 diabetes, “my whole life is actively trying to stay out of a hospital.”

I’m not sure about Boyer, but what bothers me the most about hospitals is the scary beeping equipment, masked people, the potential of needles having to be placed in a vein, and the hallways where I always seem to run into a person in scrubs pushing a patient down the hall on a stretcher. (more…)

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Posted in Blogging, Facebook, Social Media, Twitter, YouTube | 1 Comment »

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