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February 21, 2013 • By Dan Hinmon, Principal
“I was trying to address the problem of teen pregnancy in our area,” he remembers. “There were a lot of pregnancies and sexually transmitted diseases. I was volunteering time at the local high school.”
“I came home one night, and my teenage daughter said, ‘Dad, you ought to get a My Space page.’” Livingston had no idea what that was, so he asked his daughter to help create the page for him. The next time he spoke to a group of high school students he put the page address on the screen. “The page went crazy,” he says. “Teenagers started asking all sorts of health questions about private things.” (more…)
October 29, 2012 • By Dan Hinmon, Principal
Note: Following is my contribution to a new book, Bringing the Social Media #Revolution to Health Care, published by the Mayo Clinic Center for Social Media. The book is a compilation of essays by 30 thought-leaders and hands-on participants in health care social media. Buy it on Amazon.
In Search of Excellence author and renowned business consultant Tom Peters says, “No single thing in the last fifteen years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”
Despite that ringing endorsement, of the 1,501 hospitals engaged in social media, only 149 host blogs, according to the Health Care Social Media List. All those other hospitals are missing out on a huge opportunity. (more…)
September 12, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.
It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.
Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. (more…)
Tags: Agency for Healthcare Research and Quality, Brian Ahier, Electronic Health Record INcentive Program, Forbes, Guide to Patient and Famiy Engagement: Environmental Scan Report, Kaiser, Leonard Kish, Patient Engagement is the Blockbuster Drug of the Century
Posted in Community, Online Communities, Research, Uncategorized | No Comments »
August 22, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Nike wasn’t an official sponsor of the Olympics, and so its marketing opportunities were limited by Olympic rules, yet it pulled off one of the most memorable marketing campaigns during the Olympics in what writer Shareen Pathak dubbed the “neon-shoe ambush.”
Pathak published a post in which she interviewed Nike’s global creative director for the Olympics Martin Lotti. During the interview, Lotti shared insights into Nike’s Olympic success–insights that could be adapted to kick-start the development of social media efforts in hospitals or healthcare clinics. (more…)
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