Archive for the ‘Uncategorized’ Category
« Older Entries |Six Tools To Localize Twitter for Your Hospital
March 9, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
One concern I’ve heard from hospital marketing staffs is that social media’s footprint is too wide-reaching to be effective for local hospitals.
They wonder if it is really worth the time and effort, since the only people they are concerned about connecting with are in their local community. My answer is simple: Yes, because people in your local community are using social media.
I do appreciate the concern about this new boundary-less medium. It’s so much easier to manage a medium that has limitations, such as selecting a cable channel covering a certain region or targeting regional editions of certain newspapers. (more…)
Tags: Hashtags.org, Listorious, Trendistic, Trendsmap, Twellow, WeFollow
Posted in Social Media, Twitter, Uncategorized | 2 Comments »
Mayo Clinic Promotes Heart Health With Tommy Tutone Video Parody
October 19, 2011 • By Dan Hinmon, Principal
Lee Aase addresses a crowded ballroom
In his keynote address Tuesday at the Mayo Ragan Third Annual Healthcare Social Media Summit, Lee Aase outlined six key lessons Mayo Clinic has learned while implementing social media.
Aase is chancellor of Social Media University, Global (SMUG) and Director of the Mayo Clinic Center for Social Media. He spoke to about 400 attendees from 38 states and 4 countries in the Kahler Grand Hotel ballroom.
These key lessons can apply to any hospital or healthcare organization launching social media: (more…)
Tags: 867-5309/Jenny, Facebook app, May Clinic Center for Social Media, Mayo Clinic, Mayo Ragan Third Annual Healthcare Social Media Summit, Social Media University Global, Tommy Tutone
Posted in Facebook, Sharing, Social Media, Uncategorized, YouTube | No Comments »
Top Social Media Stories You May Have Missed This Week
September 23, 2011 • By Dan Hinmon, Principal
flickr: steve snodgrass
The social media wars have really heated up this week. Google+ and Facebook are battling it out David and Goliath style. Here are some articles about that (and a few other topics) that you might have missed this week.
Facebook Changes Again, Everything You Need to Know
Yesterday Facebook announced a number of dramatic changes to its pages, and this roundup by Mashable spells out the details. It’s clear that Facebook will continue to evolve, which means hospitals will need to pay attention to keep up. (more…)
Tags: Every Body Walk, Flip camera, iPhone, Kaiser Permanente, KevinMD.com
Posted in Facebook, Patients, Social Media, Uncategorized, YouTube | No Comments »
Planning a Positive Response to Negative Comments in Social Media
August 17, 2011 • By Dan Hinmon, Principal
When you launch a social media platform, sooner or later you’re going to get negative comments.
Rather than worry about them, I say welcome them. Negative comments can be a valuable source of useful information and provide a great opportunity to send a positive message.
But what about the fact that everyone can see them? Another plus. You get to share your positive response with everyone, and when they see you respond well to criticism, it increases their trust in you. In fact, in many cases followers and friends step in to offer a defense. (more…)
Tags: negative comments, Social Media Health Network, webinar
Posted in Negative Comments, Social Media, Uncategorized | No Comments »
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How One Children’s Hospital Used Social Media to Deal with the Unthinkable
February 22, 2012 • By Dan Hinmon, Principal
flickr: Vectorportal.com.
Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.
A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.
Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)
Tags: child pornography, Doernbecher Children's Hospital, male nurse, OHSU, pediatric, PICU, Portland Oregon
Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »