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People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media
March 4, 2013 • By Dan Hinmon, Principal
You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.
As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.
I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)
February 1, 2013 • By Dan Hinmon, Principal
Editor’s Note: Occasionally I pull blogposts from the archives that resonate today. This one struck me as a particularly good example of how to use social media to benefit a hospital. Originally posted Sep 14, 2011.
This recognition is based on data reported about evidence-based clinical processes that are shown to improve care for certain conditions, including heart attack, heart failure, pneumonia, surgical care and children’s asthma.
If your hospital is one of the fortunate 405 hospitals in America receiving this recognition, it’s a great opportunity to distinguish yourself from your competition. (more…)
October 19, 2012 • By Dan Hinmon, Principal
I can now admit that when I took the stage Wednesday at the Fourth Annual Social Media Health Care Summit to talk to 250 social media professionals from throughout the United States I was scared to death.
It wasn’t the size of the crowd that frightened me. I’ve spoken to groups that size many times. It was the topic. Months ago I agreed to speak on “Health Care Reform Meets Social Media.” As I developed the talk over these months, I knew the challenges we were facing at Willamette Valley Medical Center, the hospital where I work 25 hours a week as director of marketing.
My thesis was that health care reform is going to happen not so much because of the Affordable Care Act, but because of the tremendous financial pressures forcing hospitals to change the way they deliver care. What I wasn’t sure of was whether this would resonate with everyone else in the audience. I didn’t want to make a fool of myself at a conference hosted by Mayo Clinic. (more…)
September 19, 2012 • By Dan Hinmon, Principal
I remember the old days of media monitoring (notice I did not say the good old days) when sentiment was measured through press clippings.
As archaic as it seems today, one of my jobs as an undergraduate college intern was sorting and measuring the monthly press clips that were delivered in a large envelope from the university’s clipping service. I would measure the column inches and decide if the story was positive, negative or neutral. I added up the column inches by sentiment to provide the director with a “sentiment analysis” on the coverage of each story.
Today, companies have expanded their monitoring to online conversations and replaced those interns with sophisticated media monitoring and analysis tools. (more…)
July 2, 2012 • By Dan Hinmon, Principal
Whether they host social media sites or not, most US hospitals have realized how important it is to develop social media policies for their employees.
But a quick Google search shows that the majority of HIPAA violations related to social media – at least those reported in the media – don’t take place on official healthcare social media sites at all. Instead, they’re posted on personal Facebook pages and Twitter accounts.
What were they thinking? (more…)
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