Archive for the ‘Twitter’ Category
« Older Entries |Is Social Media Reminding Your Communities To Dislike Hospitals?
April 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: krossbow
Okay, full disclosure. I don’t like hospitals. I appreciate the kind people who work in hospitals and the healing that transpires there, but I still would rather not visit one. I’m with Chris Boyer on that. Dan Hinmon blogged about a conversation he had with Boyer. According to Hinmon, Boyer admitted that due to his type 1 diabetes, “my whole life is actively trying to stay out of a hospital.”
I’m not sure about Boyer, but what bothers me the most about hospitals is the scary beeping equipment, masked people, the potential of needles having to be placed in a vein, and the hallways where I always seem to run into a person in scrubs pushing a patient down the hall on a stretcher. (more…)
Tags: Chris Boyer, hospitals, outcome, process
Posted in Blogging, Facebook, Social Media, Twitter, YouTube | 1 Comment »
Open Access: A Budget-Friendly Tactic to Build Hospital Social Media Content and Credibility
March 21, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.
Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.
The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source. (more…)
Tags: Creative Commons Attribution, David Hill, Open Access, Open Access Map, Scholarly Information Sourcebook, scientific journals, Sharon Terry
Posted in Blogging, Content, Facebook, Information, Patients, Physicians, Social Media, Strategies, Twitter | 3 Comments »
Six Tools To Localize Twitter for Your Hospital
March 9, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
One concern I’ve heard from hospital marketing staffs is that social media’s footprint is too wide-reaching to be effective for local hospitals.
They wonder if it is really worth the time and effort, since the only people they are concerned about connecting with are in their local community. My answer is simple: Yes, because people in your local community are using social media.
I do appreciate the concern about this new boundary-less medium. It’s so much easier to manage a medium that has limitations, such as selecting a cable channel covering a certain region or targeting regional editions of certain newspapers. (more…)
Tags: Hashtags.org, Listorious, Trendistic, Trendsmap, Twellow, WeFollow
Posted in Social Media, Twitter, Uncategorized | 2 Comments »
Navigating the Waters of HIPAA and Negativity in Social Media
February 2, 2012 • By Dan Hinmon, Principal
Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus. (more…)
Tags: HPRMA, Jeff Merkow, The Identity Group
Posted in Blogging, Facebook, HIPAA, Negative Comments, Social Media, Twitter | 4 Comments »
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How One Children’s Hospital Used Social Media to Deal with the Unthinkable
February 22, 2012 • By Dan Hinmon, Principal
flickr: Vectorportal.com.
Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.
A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.
Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)
Tags: child pornography, Doernbecher Children's Hospital, male nurse, OHSU, pediatric, PICU, Portland Oregon
Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »