Archive for the ‘Surveys’ Category« Older Entries |
July 5, 2011 • By Dan Hinmon, Principal
In the article Seven Deadly Sins of Business Storytelling, written by Jennifer Aaker and Andy Smith, the fourth sin is termed “Pulse-Free.” In their explanation, the authors write, “People connect with other people, so make sure you focus on the real-life characters of your story. It doesn’t matter if your organization designs computer hardware or sells medical devices, human beings are still driving the action.”
In hospitals, many of our services are attached to technology – the new open MRIs, SmartArc technology for more precise radiation treatments, digital mammography, lightspeed CTs… the list goes on. (more…)
Tags: Andy Smith, CHA Widden Hospital Campus, GE Healthcare, Jennifer Aaker, Old Spice man, Phillips, Seven Deadly Sins of Business Storytelling
Posted in 8 Steps, Policies, Research, Surveys | 2 Comments »
March 2, 2011 • By Dan Hinmon, Principal
When you develop your social media strategy for your hospital, be sure to ask this important question: What do our patients want?
After all, patients are the reason you create a social media plan for your hospital. You want to engage them, educate them and communicate with them, so one important step is understanding what your patients want. (more…)
November 8, 2010 • By Dan Hinmon, Principal
The Pew Internet Project’s latest survey of American adults points to the ongoing growth of cell phone use to track and manage health issues and to research health information.
• 17% of cell owners have used their phone to look up health or medical information and 29% of cell owners ages 18-29 have done such searches.
• 9% of cell owners have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps. (more…)
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