Brace yourself for yet another defense of social media. Once your C-Suite supervisors hear about the McDonald’s social media Mcfailure, you’ll be dusting off the presentation and seeking out new ammunition for yet another attempt at convincing them that this new media is here to stay and that your hospital needs to adopt it.
Lucky for us, Edelman is helping us reload with their just released Trust Barometer for 2012. The report shows a 75% increase in the public’s trust of social media, as well as other key findings that are useful as you integrate social media into your hospital’s marketing efforts. Read more