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7 Core Values at the Heart of Successful Social Media

Listen to understand.

Have a conversation.

Inform and educate.

Simplify.

Be generous.

Be real.

Trust your community.

Archive for the ‘Strategies’ Category

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Engaged Patients Will Save Your Hospital Money

May 9, 2013 • By Dan Hinmon, Principal

PECircleIn the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the hospital rather than driving them in.

The Advisory Board says that three things will be essential to successfully manage patient communities:

  • Information-powered clinical decision-making
  • Primary care-led clinical workforce
  • Patient engagement and community integration (more…)

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Posted in Community, Social Media, Strategies | No Comments »

Attention Doctors: Social Media Really Can Make Your Life Easier

March 14, 2013 • By Dan Hinmon, Principal

Editor’s Note: This is the fourth in a series of blog posts about Dr. Jeff Livingston, an OB/GYN who got hooked on social media when his teenage daughter suggested he launch a My Space page to reach out to high school students who had questions about pregnancy and STDs.

Flckr: CSA

Flckr: CSA

MacArthur OB/GYN is an Irving, TX, medical practice that uses Facebook, Twitter, YouTube, 4Square, Pinterest and HealthTap to engage with patients.

Most providers ask, “How can they possibly have time to include all that social media in their practice?” (more…)

Posted in Internet, Social Media, Strategies | No Comments »

The Aruba Chronicles: Best Practices in Health Care Social Media

February 5, 2013 • By Dan Hinmon, Principal

ArubaSmThis week I’m in Aruba presenting to physicians, certified nurse midwives and nurse practitioners at the Symposia Medicus 17th Annual Conference on Clinical Issues in OB/GYN.

Thanks to a great client, Lisa Miller, CNM, JD, and Jim Goodrich, executive director of Symposia Medicus, for helping to make this happen. And thanks to the 140 providers who will attend the conference who have motivated me to sharpen my thinking as I’ve developed presentations on the critical role social media can play for OB/GYN health care professionals.

I have long felt that expecting and new moms comprise one of the most natural of all healthcare communities, and this conference is a perfect time to help these providers understand the amazing opportunities available to them. (more…)

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Posted in Basics, Content, Patients, Physicians, Social Media, Strategies | 2 Comments »

How Social Media Can Help Top Performing Hospitals Spread the Word

February 1, 2013 • By Dan Hinmon, Principal

Editor’s Note: Occasionally I pull blogposts from the archives that resonate today. This one struck me as a particularly good example of how to use social media to benefit a hospital. Originally posted Sep 14, 2011. 

Today The Joint Commission releases its “Improving America’s Hospitals” annual report, including its first ever list of the nation’s top performers on key quality measures.

This recognition is based on data reported about evidence-based clinical processes that are shown to improve care for certain conditions, including heart attack, heart failure, pneumonia, surgical care and children’s asthma.

If your hospital is one of the fortunate 405 hospitals in America receiving this recognition, it’s a great opportunity to distinguish yourself from your competition. (more…)

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Posted in Blogging, Facebook, Internet, Patients, Social Media, Strategies, Twitter, YouTube | No Comments »

The Synergy Circle: A Power Tool for Integrating Social Media

January 11, 2013 • By Dan Hinmon, Principal

SynergyAt its best, social media does not live in a silo. It is integrated with all the other traditional and digital media you use to communicate with your patients and their families.

The most productive social media efforts are intentional – tweets or posts or videos that are developed for a purpose, and implemented in concert to support specific marketing objectives. But how often do you find yourself tweeting or posting random, isolated content?

To help you integrate your traditional, digital and social marketing efforts, I’ve developed the Synergy Circle, inspired by Lon Safko’s Fusion Marketing. (more…)

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Posted in Marketing, Social Media, Strategies | No Comments »

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