Archive for the ‘Social Media’ Category« Older Entries |
May 9, 2013 • By Dan Hinmon, Principal
In the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the hospital rather than driving them in.
The Advisory Board says that three things will be essential to successfully manage patient communities:
- Information-powered clinical decision-making
- Primary care-led clinical workforce
- Patient engagement and community integration (more…)
April 2, 2013 • By Dan Hinmon, Principal
The case was appealed to the state Supreme Court, which declared that the defendant’s negative review is protected speech because there was no proof that his comments were false or were capable of harming the doctor’s reputation.
Yesterday the defendant, Dennis Laurion, wrote the following comment on this site in response to the blogpost. I’ve found his response compelling enough to share as a separate blog post today. You’ll read a very personal response to a lengthy litigation. (more…)
March 14, 2013 • By Dan Hinmon, Principal
Editor’s Note: This is the fourth in a series of blog posts about Dr. Jeff Livingston, an OB/GYN who got hooked on social media when his teenage daughter suggested he launch a My Space page to reach out to high school students who had questions about pregnancy and STDs.
MacArthur OB/GYN is an Irving, TX, medical practice that uses Facebook, Twitter, YouTube, 4Square, Pinterest and HealthTap to engage with patients.
Most providers ask, “How can they possibly have time to include all that social media in their practice?” (more…)
People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media
March 4, 2013 • By Dan Hinmon, Principal
You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.
As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.
I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)
February 28, 2013 • By Dan Hinmon, Principal
Dr. Jeff Livingston, OB/GYN, is hooked on social media.
As I explained in a previous blogpost, Livingston jumped onto My Space when his teenager daughter told him that would help him reach out to teenagers facing pregnancy and STDs, and he never looked back.
Why? Because, he says, “social media makes your life easier and the care you provide better.”
How? It has to do with the long life of online information. Here’s how Livingston explains it:
Americans want to engage online about their health
Studies show that “Americans in general want to engage online about their health, but they’re recognizing that what they’re finding may not be real, or validated or actionable.
“It’s real important that doctors get involved in getting good content online,” continues Livingston. “That might be writing a blog once a week, creating short YouTube video clips or it might be creating more dynamic content on your website and promoting your website as the first place to get information. (more…)
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