Archive for the ‘Sharing’ Category
« Older Entries |A Lesson From My Social Media Sabbatical: Extend the Lifespan of Your Blog Posts
March 14, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Last month, I took a “social media sabbatical” for nearly the entire month. I was defending my dissertation and needed the extra time to finish the written document and study for the defense with no distractions.
It was when I was absent from social media conversations that I learned an important lesson. The old adage “content is king” is still valid.
A few weeks before I “went dark,” I wrote a blog post on Pinterest, a new social media curation tool. It turned out to be one of the most read posts I’ve ever written. Even now, 12 weeks later, I get a few requests for Pinterest invites from that post each week. Here’s my take on why it was a success (but I’d loved to hear from some of you who read it to see if I’ve missed something). Consider applying these five concepts to your next hospital blog to help lengthen the lifespan of your post. (more…)
Tags: Mashable, Pinterest, Tech Crunch, The Daily Digi, Trendistic, Trendsmap, Tweetstats
Posted in Blogging, Generous, Sharing, Social Media, Strategies | 3 Comments »
My Talk With a Smart Guy About Smart Phone Apps for Healthcare and Hospitals
January 24, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Brianfit
Last Friday at a lunchtime gathering of public relations, marketing and strategy professionals, the conversation was mainly focused on new media.
We compared our assessments of new tools and the new strategies we’ve employed because of those tools. We both delighted in the wide range of new opportunities and commiserated over the fast-paced changes that have demanded more of our time to keep up-to-date with these quickly evolving tools. (more…)
Tags: California HealthCare Foundation, InstantECG, iTriage, NeuroMind, Pew Internet & American Life, Ramesh Thalli, smart phone apps, Susannah Fox, WebMD, Windows Phone 7.5 Data Cookbook
Posted in Mobile, Sharing, Social Media | 1 Comment »
Why We Love Celebrities with Diseases
January 16, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: lifescrip
According to the American Diabetes Association, 25.8 million children and adults in the United States—8.3% of the population—have diabetes. So why is it such big news that Paula Deen, Food Network’s Queen of Southern Cooking, may have it to? I was listening to a business news channel today when they reported the rumor–business news, not entertainment news.
A report in The Daily on January 13 credits the National Enquirer with breaking the story back in May. Hashtags.org reported a spike in Paula Deen hashtags around 5 pm on Saturday, January 14, and the Twitterverse has remained active since.
CBS news followed up with a story on January 13 that explored the rumors that not only did Deen have the disease, but she also inked an endorsement deal with Novartis. Not so according to the article. (And as of this post’s writing, Novartis hasn’t tweeted a response to the rumor or addressed it on their website. In fact, they haven’t tweeted since the story broke on January 13.) (more…)
Tags: American Diabetes Association, CBS News, Hashtags.org, Huffington Post, National Enquirer, Novartis, Paula Deen, Sweet Merlot Beef Stew, The Daily
Posted in Content, Internet, Sharing, Social Media, Twitter | 4 Comments »
Mayo Clinic Promotes Heart Health With Tommy Tutone Video Parody
October 19, 2011 • By Dan Hinmon, Principal
Lee Aase addresses a crowded ballroom
In his keynote address Tuesday at the Mayo Ragan Third Annual Healthcare Social Media Summit, Lee Aase outlined six key lessons Mayo Clinic has learned while implementing social media.
Aase is chancellor of Social Media University, Global (SMUG) and Director of the Mayo Clinic Center for Social Media. He spoke to about 400 attendees from 38 states and 4 countries in the Kahler Grand Hotel ballroom.
These key lessons can apply to any hospital or healthcare organization launching social media: (more…)
Tags: 867-5309/Jenny, Facebook app, May Clinic Center for Social Media, Mayo Clinic, Mayo Ragan Third Annual Healthcare Social Media Summit, Social Media University Global, Tommy Tutone
Posted in Facebook, Sharing, Social Media, Uncategorized, YouTube | No Comments »
Flash Points and the Compounding Effect of Social Media for Healthcare
August 24, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Sean MacEntee
My daughter is preparing to leave for college, and these last two weeks have been filled with goodbyes as her friends scatter across the country to attend various colleges.
Last week, one of her friends who had already headed off to college posted a Facebook photo of herself hooked up to an IV in the hospital, with the caption, “My first IV.” My daughter quickly texted her friend to find out the complete story and shared the story with me (and I’m glad to report it was only an allergic reaction and she’s fine). (more…)
Tags: college, Facebook, flash point, nurstory, photos, University of Colorado Health Sciences Center
Posted in Sharing, Social Media | 4 Comments »
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