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7 Core Values at the Heart of Successful Social Media


Listen to understand.


Have a conversation.


Inform and educate.


Simplify.


Be generous.


Be real.


Trust your community.


Archive for the ‘Sharing’ Category

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Some People Never Learn: The Physician Who Sued a Patient’s Son for Online Comments

Court

flickr: GollyGforce

A four year legal battle over a patient’s right to make negative comments about a doctor in social media ended last week when the Minnesota Supreme Court ruled unanimously that the comment was protected speech. We covered the case in an earlier blogpost.

The battle started when Dr. David McKee sued Dennis Laurion for calling him “a real tool” on physician rating sites after McKee treated Laurion’s father poorly during a hospital stay. “Referring to someone as ‘a real tool’ falls into the category of pure opinion because the term ‘real tool’ cannot be reasonably interpreted as stating a fact and it cannot be proven true or false,” wrote the court.

Laurion, who was forced to deplete his savings and borrow from relatives to pay for his defense, was not surprisingly relieved. (more…)

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Posted in Negative Comments, Sharing, Social Media | No Comments »


On My Thanksgiving List: Stuart Smalley and Sandy — My Amazing Wife

I may be the only person on the planet who places the 1995 movie “Stuart Saves His Family” on a list of top 10 funny movies of all time.

For those of you who are uninitiated, Stuart Smalley was a Saturday Night Live character played by Al Franken. Let’s just say Stuart had a confidence problem, so he relied on self-talk to give him a boost, ending each segment with “I’m good enough, I’m smart enough, and doggone it people like me.”

The skit was developed into a movie (which generously receives 2½ stars on IMDB) lampooning 12-step programs and affirmations. (more…)

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Posted in Generous, Sharing | 3 Comments »


Social Media Helps Young Rock Star Raise Funds for Cancer Research on a Shoe-String


Teagan Stedman (middle) is pictured with “shred heads” Alex Berson and Andreas Knickman (courtesy of shredkidscancer.org)


Teagan Stedman is an aspiring rock star who, at just 12 years old, has been on stage with members of such headliner bands as Guns and Roses, System of a Down, Limp Bizkit, Fistful of Mercy, and Rage Against the Machine. And, more importantly, he’s inspired those rock stars to rage and fundraise for pediatric cancer research.

Teagan founded Shred Kids Cancer, a nonprofit organization “made up of kids and started by a kid.” Inspired by his friend Alex Berson who was battling cancer, Teagan combined his passion for music and helping others.

The organization enables young people to make a difference by raising funds to support research that leads to improving the care, quality of life and survival rate of children with cancer. In Teagan’s words, “It’s a way to make the kids who have cancer know that we are here for them and show them we care and give them strength.” (more…)

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Posted in Be Real, Community, Facebook, Internet, Listening, Sharing, Social Media, Twitter, Uncategorized, YouTube | No Comments »


A Hesitant Embrace: Low-Tech Solutions in a Social Media Landscape

Recently, while I was attending an educational tech conference, I was struck by the “low-tech” solution the conference planners employed to have attendees share information about their favorite apps.

Conference planners positioned a whiteboard and colored markers in the area with the refreshments and made an announcement during one of the communal meals that the whiteboard was to be used to write down our favorite apps.

I ended up taking a picture of the board with my cell phone, both because I wanted to capture the content on the board and explore those apps, but also because I was struck by the low-tech tool used to gather input from this very tech-savvy audience. (more…)

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Posted in Basics, Sharing, Social Media | 2 Comments »


A Lesson From My Social Media Sabbatical: Extend the Lifespan of Your Blog Posts

Pinterest

Last month, I took a “social media sabbatical” for nearly the entire month. I was defending my dissertation and needed the extra time to finish the written document and study for the defense with no distractions.

It was when I was absent from social media conversations that I learned an important lesson. The old adage “content is king” is still valid.

A few weeks before I “went dark,” I wrote a blog post on Pinterest, a new social media curation tool. It turned out to be one of the most read posts I’ve ever written. Even now, 12 weeks later, I get a few requests for Pinterest invites from that post each week.  Here’s my take on why it was a success (but I’d loved to hear from some of you who read it to see if I’ve missed something). Consider applying these five concepts to your next hospital blog to help lengthen the lifespan of your post. (more…)

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Posted in Blogging, Generous, Sharing, Social Media, Strategies | 3 Comments »


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