Archive for the ‘Research’ Category
« Older Entries |My Favorite Hive Strategies Social Media Blogposts from 2011
December 23, 2011 • By Dan Hinmon, Principal
flickr: Mily'sCupcakes
This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.
Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.
Merriest of holidays to you all! (more…)
Tags: Dan Hinmon, Half the Sky, Jean Sandlin, Kelly Merrick, Megan Pugmire, Switch
Posted in 8 Steps, Content, Facebook, HIPAA, Listening, Patients, Physicians, Research, Social Media, Strategies, Twitter | No Comments »
New White Paper: 9 Ways Your Hospital Can Use Social Media
November 2, 2011 • By Dan Hinmon, Principal
A white paper recently released by CSC, a global leader in providing technology-enabled business solutions and services, lists at least nine uses for social media in healthcare and encourages healthcare organizations to “start now, start small and measure progress” in social media.
The paper, titled “Should healthcare organizations use social media?,” encourages organizations to consider leveraging social media to “accomplish your strategic organizational goals, not just your marketing and communication goals.” (more…)
Tags: chart, CSC, Should healthcare organizations use social media?, white paper
Posted in Research, Social Media, Strategies | 2 Comments »
Looking for Hospital Marketing Insight? Steal Your Patients’ Diaries
October 25, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: sushi♥ina
I read an interesting column by Kevin Hartman called What Marketers Can Learn by Stealing a Consumer’s Diary. To be honest, it caught my attention because my most recent research included reading 165 journal entries of 17-year-olds (and I did learn a lot!), so I approached Hartman’s column with much anticipation.
Well, as you’ve probably guessed, Hartman does not really advocate stealing consumers’ diaries, but he does make the point that social media contains just as rich data as diaries. He writes, “The act of writing has been shown to expertly clarify and present human emotion.” (more…)
Tags: emotional metric, Kevin Hartman, marketing, What Marketers Can Learn by Steaing a Consumer's Diary
Posted in Patients, Research, Social Media | No Comments »
The Potency of Print: A Social Media Strategy for Social Services
September 27, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: stylianosm
If you read my blog posts on any regular basis, you’ll know I’m a social media advocate.
I share information that I hope will help hospital and clinic marketing directors persuade their “C-Suites” to begin adopting social media. I ferret out studies and statistics that shine a light on the expansion and adoption of social media in healthcare. I share information to help break the stereotype that social media is only a tool to engage the young and should be dismissed by hospitals because most patients are not.
Yesterday Pew Research Center published an interesting study that shines a light on how people access their news in an area of healthcare that local hospitals and clinics need to be especially concerned about – social services. (more…)
Tags: local news, online, Pew Research Center, print, social services
Posted in Information, Internet, Research, Social Media, Strategies | No Comments »
A “Pulse-Check” for Your Hospital’s Social Media
July 5, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
High-tech but "pulse-free"
In the article Seven Deadly Sins of Business Storytelling, written by Jennifer Aaker and Andy Smith, the fourth sin is termed “Pulse-Free.” In their explanation, the authors write, “People connect with other people, so make sure you focus on the real-life characters of your story. It doesn’t matter if your organization designs computer hardware or sells medical devices, human beings are still driving the action.”
In hospitals, many of our services are attached to technology – the new open MRIs, SmartArc technology for more precise radiation treatments, digital mammography, lightspeed CTs… the list goes on. (more…)
Tags: Andy Smith, CHA Widden Hospital Campus, GE Healthcare, Jennifer Aaker, Old Spice man, Phillips, Seven Deadly Sins of Business Storytelling
Posted in 8 Steps, Policies, Research, Surveys | 2 Comments »
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