Archive for the ‘Research’ Category
« Older Entries |Hospitals: Boost Social Media Engagement by Keeping it Short
November 20, 2012 • By Dan Hinmon, Principal
Chart from Track Social’s white paper: Optimizing Facebook Engagement
I recently downloaded a white paper by Track Social titled “Optimizing Facebook Engagement.”
Track Social is a large-scale social media analytics platform that monitors the social media presences of more than 10,000 brands on the major social media platforms. The white paper presents the results of a major study and gives 10 keys for optimizing Facebook engagement, including type of content, frequency of posts, post length, timing and content.
One of the findings that grabbed my attention was the impact length of post has on engagement. Notice the image at the beginning of this post. The study found that as the length of the Facebook post increased, engagement dropped significantly. The Facebook post most likely to generate engagement is under 140 characters. (more…)
Tags: Track Social
Posted in Facebook, Research, Social Media | No Comments »
Evidence-based Cases Can Add Credibility to Healthcare Social Media
November 12, 2012 • By Dan Hinmon, Principal
Reed Smith has a good idea. Actually, let’s call it an excellent idea.
Reed has launched the Social Health Institute, an organization whose mission is to “examine data from hospitals and healthcare organizations in such a way as to produce prescriptive processes to improve the use of social computing in healthcare.”
Reed is a social media consulting strategist and thought leader who focuses on incorporating interactive elements into current online strategies within hospitals and healthcare organizations. I first met Reed through the Mayo Clinic Center for Social Media, where he serves on the advisory board, and have been admiring his work for awhile. (more…)
Tags: Reed Smith, Social Health Institute
Posted in Facebook, Research, Social Media | 2 Comments »
Exploring Free Tools for Social Media Sentiment Analysis in Healthcare
September 19, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Haiko
I remember the old days of media monitoring (notice I did not say the good old days) when sentiment was measured through press clippings.
As archaic as it seems today, one of my jobs as an undergraduate college intern was sorting and measuring the monthly press clips that were delivered in a large envelope from the university’s clipping service. I would measure the column inches and decide if the story was positive, negative or neutral. I added up the column inches by sentiment to provide the director with a “sentiment analysis” on the coverage of each story.
Today, companies have expanded their monitoring to online conversations and replaced those interns with sophisticated media monitoring and analysis tools. (more…)
Tags: Association of Internet Research, eHealth, John W Sharp, Sentiment140, SocialMention, Twendz, Twitrratr
Posted in Listening, Research, Social Media, Twitter | No Comments »
Physicians: E-Engagement Can Boost Quality Ratings from Patients
September 12, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Steve Snodgrass
When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.
It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.
Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. (more…)
Tags: Agency for Healthcare Research and Quality, Brian Ahier, Electronic Health Record INcentive Program, Forbes, Guide to Patient and Famiy Engagement: Environmental Scan Report, Kaiser, Leonard Kish, Patient Engagement is the Blockbuster Drug of the Century
Posted in Community, Online Communities, Research, Uncategorized | No Comments »
Social Media: Pinch Hitting Medical Home Runs
September 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
With discussions of healthcare reform permeating our hospitals and clinics, I’ve been on a quest to read “success stories” to gain insight into how organizations have achieved improved care with reduced costs.
My quest uncovered an article in Health Affairs by Arnold Milstein and Elizabeth Gilbertson who highlighted four care sites in the United States that constituted “medical home runs” because their patients incurred 15-20% less spending than patients treated by regional peers, without evidence of reduced quality. (more…)
Tags: Arnold Milstein, Elizabeth Gilbertson, exceptional caring promises, Health Affairs
Posted in Online Communities, Research, Social Media, Strategies | No Comments »
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