Archive for the ‘Physicians’ Category
« Older Entries |Hospitals Take Note: 92% of States Report Online Violations by Physicians
March 27, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Tim Morgan
Do you know what your physicians are saying online? According to a study published in the March 21 issue of the Journal of the American Medical Association, 92% of state medical boards reported inappropriate online behavior by physicians.
The most common violations were inappropriate patient communication (69%), such as sexual misconduct, and the use of the Internet for inappropriate practice (63%), such as prescribing without a clinical relationship. Many of these online violations resulted in serious disciplinary actions, including license restriction, suspension or revocation.
Although professional organizations, such as the AMA have developed social media standards, the authors of the study (S. Ryan Greysen, MD, MHS, MA; Katherine C. Chretien, MD; Terry Kind, MD, MPH; Aaron Young, PhD; and Cary P. Gross, MD, MPH) noted that licensing authorities lack formal guidelines. They advocate for regulators and physicians to address online practices, and conclude, “our findings highlight the need to promote physician understanding and self monitoring of online professionalism and to create consensus-driven, broadly disseminated principles to guide physicians toward high-integrity interactions online. (more…)
Tags: AMA, American Medical News, Federation of State Medical Boards, Gabriel Bosslet MD, Journal of the American Medical Association, QuantiaMD
Posted in Conversation, Internet, Physicians, Social Media | No Comments »
Open Access: A Budget-Friendly Tactic to Build Hospital Social Media Content and Credibility
March 21, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.
Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.
The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source. (more…)
Tags: Creative Commons Attribution, David Hill, Open Access, Open Access Map, Scholarly Information Sourcebook, scientific journals, Sharon Terry
Posted in Blogging, Content, Facebook, Information, Patients, Physicians, Social Media, Strategies, Twitter | 3 Comments »
The Converging (Social Media) Conversations of Physicians and Patients
March 1, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Kai Hendry
Most of my work focuses on engaging patients through social media. However, after spending last week at an EDUCAUSE conference (a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology), I had an aha-moment about the convergence of patient and physician use of social media.
Although we have our share of early adopter physicians, such as KevinMD.com, Seattle Mama Doc and The Singing Pen of Dr. Jen, most physicians don’t truly engage through social media. In fact, many articles written for physicians on the subject of social media remind me of those 30-second televised drug advertisements. The first 10 seconds is spent raving about the benefits and the last 20 seconds is filled with warnings. (more…)
Tags: Brian Tobin, EDUCAUSE, iPad, Joseph Benfield, KevinMD.com, Seattle Mama Doc, Stanford University, The Singing Pen of Dr. Jen
Posted in Patients, Physicians, Social Media | No Comments »
My Favorite Hive Strategies Social Media Blogposts from 2011
December 23, 2011 • By Dan Hinmon, Principal
flickr: Mily'sCupcakes
This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.
Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.
Merriest of holidays to you all! (more…)
Tags: Dan Hinmon, Half the Sky, Jean Sandlin, Kelly Merrick, Megan Pugmire, Switch
Posted in 8 Steps, Content, Facebook, HIPAA, Listening, Patients, Physicians, Research, Social Media, Strategies, Twitter | No Comments »
In-Your-Face Social Media Preparation: Six Painless Activities
September 7, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Horia Varlan
During the US Open, after his victory over David Nalbandian, Rafael Nadal was sitting at the press conference desk answering questions when he got a severe leg cramp. The news footage shows the fit tennis player struggling to endure his pain. It’s a long two and a half minutes, and it’s uncomfortable to watch.
As memorable as that news conference was, what made the biggest impression on me was when, just a bit later, Mary Joe Fernandez interviewed Nadal, and he said the post-match pain he endured from cramping during that press conference was nothing unusual–the only unusual part of it was that it happened during a televised press conference. (He noted that it usually happens in the locker room, and no one knows). (more…)
Tags: Adam Vincenzini, Cognitive Surplus, Conversation Prism 3.0, David Nalbandian, Ed Bennett, Mary Joe Fernandez, Rafael Nadal, US Open
Posted in Basics, Listening, Patients, Physicians, Social Media | 5 Comments »
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