Archive for the ‘Patients’ Category
« Older Entries |Open Access: A Budget-Friendly Tactic to Build Hospital Social Media Content and Credibility
March 21, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.
Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.
The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source. (more…)
Tags: Creative Commons Attribution, David Hill, Open Access, Open Access Map, Scholarly Information Sourcebook, scientific journals, Sharon Terry
Posted in Blogging, Content, Facebook, Information, Patients, Physicians, Social Media, Strategies, Twitter | 3 Comments »
The Converging (Social Media) Conversations of Physicians and Patients
March 1, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Kai Hendry
Most of my work focuses on engaging patients through social media. However, after spending last week at an EDUCAUSE conference (a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology), I had an aha-moment about the convergence of patient and physician use of social media.
Although we have our share of early adopter physicians, such as KevinMD.com, Seattle Mama Doc and The Singing Pen of Dr. Jen, most physicians don’t truly engage through social media. In fact, many articles written for physicians on the subject of social media remind me of those 30-second televised drug advertisements. The first 10 seconds is spent raving about the benefits and the last 20 seconds is filled with warnings. (more…)
Tags: Brian Tobin, EDUCAUSE, iPad, Joseph Benfield, KevinMD.com, Seattle Mama Doc, Stanford University, The Singing Pen of Dr. Jen
Posted in Patients, Physicians, Social Media | No Comments »
My Favorite Hive Strategies Social Media Blogposts from 2011
December 23, 2011 • By Dan Hinmon, Principal
flickr: Mily'sCupcakes
This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.
Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.
Merriest of holidays to you all! (more…)
Tags: Dan Hinmon, Half the Sky, Jean Sandlin, Kelly Merrick, Megan Pugmire, Switch
Posted in 8 Steps, Content, Facebook, HIPAA, Listening, Patients, Physicians, Research, Social Media, Strategies, Twitter | No Comments »
Looking for Hospital Marketing Insight? Steal Your Patients’ Diaries
October 25, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: sushi♥ina
I read an interesting column by Kevin Hartman called What Marketers Can Learn by Stealing a Consumer’s Diary. To be honest, it caught my attention because my most recent research included reading 165 journal entries of 17-year-olds (and I did learn a lot!), so I approached Hartman’s column with much anticipation.
Well, as you’ve probably guessed, Hartman does not really advocate stealing consumers’ diaries, but he does make the point that social media contains just as rich data as diaries. He writes, “The act of writing has been shown to expertly clarify and present human emotion.” (more…)
Tags: emotional metric, Kevin Hartman, marketing, What Marketers Can Learn by Steaing a Consumer's Diary
Posted in Patients, Research, Social Media | No Comments »
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How One Children’s Hospital Used Social Media to Deal with the Unthinkable
February 22, 2012 • By Dan Hinmon, Principal
flickr: Vectorportal.com.
Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.
A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.
Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)
Tags: child pornography, Doernbecher Children's Hospital, male nurse, OHSU, pediatric, PICU, Portland Oregon
Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »