Archive for the ‘Online Communities’ Category
« Older Entries |What Makes a Successful Hospital Facebook Page?
November 14, 2012 • By Dan Hinmon, Principal
By one measure, Adam Lee runs one of the most successful hospital Facebook pages in the U.S., and he does it in just two to four hours a week.
Adam is social media coordinator for Adventist Medical Center in Portland, Oregon, and the measure is engagement. The Facebook page he manages consistently ranks in the top 5% of U.S. hospitals for engagement, according to the Ubicare EQ chart. (We’ve written before about Ubicare here and here.)
In a recent interview, Adam shared some important insights into how to build engagement. Some of his comments are edited for brevity. (You can follow Adam on Twitter at @AdamLeeDesign.) (more…)
Tags: Adam Lee, Adventist Medical Center - Portland, Facebook, Insights, Sprout Social, UbiCare
Posted in Facebook, Online Communities, Social Media, Strategies | 2 Comments »
The Future of Health Care (Marketing) Is Community
October 2, 2012 • By Dan Hinmon, Principal
flickr: alicegop
I’m presenting at the 4th Annual Health Care Social Media Summit October 16-18. My topic is Health Care Reform Meets Social Media: Cultivating Online Communities to Prevent and Manage Illness.*
We settled on this topic last March, and I’ve been thinking a lot about it since – and doing a ton of research, including interviews with some of the people most involved in online communities.
I have become more and more convinced that the future of health care itself, and marketing specifically, lies in community. Here’s why. (more…)
Tags: 4th Annual Health Care Social Media Summit, Mayo Clinic, Ragan Communications
Posted in Community, Online Communities, Social Media | No Comments »
Physicians: E-Engagement Can Boost Quality Ratings from Patients
September 12, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Steve Snodgrass
When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.
It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.
Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. (more…)
Tags: Agency for Healthcare Research and Quality, Brian Ahier, Electronic Health Record INcentive Program, Forbes, Guide to Patient and Famiy Engagement: Environmental Scan Report, Kaiser, Leonard Kish, Patient Engagement is the Blockbuster Drug of the Century
Posted in Community, Online Communities, Research, Uncategorized | No Comments »
Social Media: Pinch Hitting Medical Home Runs
September 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
With discussions of healthcare reform permeating our hospitals and clinics, I’ve been on a quest to read “success stories” to gain insight into how organizations have achieved improved care with reduced costs.
My quest uncovered an article in Health Affairs by Arnold Milstein and Elizabeth Gilbertson who highlighted four care sites in the United States that constituted “medical home runs” because their patients incurred 15-20% less spending than patients treated by regional peers, without evidence of reduced quality. (more…)
Tags: Arnold Milstein, Elizabeth Gilbertson, exceptional caring promises, Health Affairs
Posted in Online Communities, Research, Social Media, Strategies | No Comments »
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Hospitals: Seven Essential Steps to Building Online Patient Communities
October 18, 2012 • By Dan Hinmon, Principal
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
Tags: Fever Bee, Richard Millington
Posted in Community, Content, Internet, Listening, Negative Comments, Online Communities, Social Media, Strategies | No Comments »