One of the most frequent questions we are asked when we help our healthcare clients develop online communities is “Why not use a private Facebook group?”
Given the fact that Facebook is “free” and the audience is huge, that’s a great question. Here are eight things you need to consider when choosing your community platform.
Branding and customization
Your organization has invested a lot in its brand online. Owning your own space (e.g. MyHospitalCommunity.com) allows you to extend that brand to your community in a robust way and make the user experience your own. Your organization can control the experience from end-to-end. Read more