Archive for the ‘Negative Comments’ Category
« Older Entries |Navigating the Waters of HIPAA and Negativity in Social Media
February 2, 2012 • By Dan Hinmon, Principal
Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus. (more…)
Tags: HPRMA, Jeff Merkow, The Identity Group
Posted in Blogging, Facebook, HIPAA, Negative Comments, Social Media, Twitter | 4 Comments »
Can Social Media Save Your Hospital from Being Sued?
September 13, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: zzpza
There are many reasons to adopt social media tools for your hospital or healthcare clinic–patient engagement, patient support, positioning your centers of excellence, showcasing your medical staff’s expertise, highlighting new treatments among interested communities. Now there may be one more reason–helping your hospital avoid litigation.
That’s the focus of a recent paper by Michael Tristan Morales. In Social Media Campaigns as an Emerging Alternative to Litigation, Morales discusses the place of litigation and social media in society, and explores litigation’s effectiveness in securing relief for disaffected plaintiffs.
He also discusses social media as “a powerful weapon” for both groups and individuals to “vindicate particular interests.” His paper considers how social media might serve as an alternative to private litigation. (more…)
Tags: Dell, Michael Tristan Morales, United Airlines
Posted in Information, Negative Comments, Social Media | No Comments »
Planning a Positive Response to Negative Comments in Social Media
August 17, 2011 • By Dan Hinmon, Principal
When you launch a social media platform, sooner or later you’re going to get negative comments.
Rather than worry about them, I say welcome them. Negative comments can be a valuable source of useful information and provide a great opportunity to send a positive message.
But what about the fact that everyone can see them? Another plus. You get to share your positive response with everyone, and when they see you respond well to criticism, it increases their trust in you. In fact, in many cases followers and friends step in to offer a defense. (more…)
Tags: negative comments, Social Media Health Network, webinar
Posted in Negative Comments, Social Media, Uncategorized | No Comments »
Advice for Building a Successful Online Community: Start Small, Grow Slow
June 14, 2011 • By Dan Hinmon, Principal
In the arms race to grow bigger and bigger online social media communities, there is a contrarian voice.
His name is Richard Millington, and he’s an online community consultant who helps companies develop successful online communities. I recently discovered his blog at www.feverbee.com, and he was kind enough to take an interview today.
“Most organizations try to make every community or group they have bigger, but the people in the group never want it to be bigger,” Richard explains. “They want it to be as good as possible. That doesn’t necessarily mean more members. There are lots of ways to make a community better without making it bigger.” (more…)
Tags: Fever Bee, Richard Millington
Posted in Community, Facebook, Negative Comments, Policies, Social Media | No Comments »
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How One Children’s Hospital Used Social Media to Deal with the Unthinkable
February 22, 2012 • By Dan Hinmon, Principal
flickr: Vectorportal.com.
Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.
A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.
Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)
Tags: child pornography, Doernbecher Children's Hospital, male nurse, OHSU, pediatric, PICU, Portland Oregon
Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »