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7 Core Values at the Heart of Successful Social Media


Listen to understand.


Have a conversation.


Inform and educate.


Simplify.


Be generous.


Be real.


Trust your community.


Archive for the ‘Negative Comments’ Category

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People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media

flickr: StormKatt

flickr: StormKatt

You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.

As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.

I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)

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Posted in Facebook, HIPAA, Negative Comments, Social Media, Twitter | No Comments »


Some People Never Learn: The Physician Who Sued a Patient’s Son for Online Comments

Court

flickr: GollyGforce

A four year legal battle over a patient’s right to make negative comments about a doctor in social media ended last week when the Minnesota Supreme Court ruled unanimously that the comment was protected speech. We covered the case in an earlier blogpost.

The battle started when Dr. David McKee sued Dennis Laurion for calling him “a real tool” on physician rating sites after McKee treated Laurion’s father poorly during a hospital stay. “Referring to someone as ‘a real tool’ falls into the category of pure opinion because the term ‘real tool’ cannot be reasonably interpreted as stating a fact and it cannot be proven true or false,” wrote the court.

Laurion, who was forced to deplete his savings and borrow from relatives to pay for his defense, was not surprisingly relieved. (more…)

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Posted in Negative Comments, Sharing, Social Media | No Comments »


Physicians: The One Thing You Should Not Do if a Patient Posts Negative Online Reviews

There are many good things a physician can do if a patient posts negative comments about him or her on a physician review site.

But first of all let’s make absolutely clear what a physician should NOT do in response to negative comments: Do NOT sue the patient.

The lawsuit filed by Dr. David McKee, a neurologist from Duluth, Minnesota, is a case in point. Dr. McKee sued a patient’s son for defamation after he posted negative online reviews. Apparently the son was spreading the heinous charge  that Dr. McKee is “a real tool.” (more…)

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Posted in Internet, Negative Comments, Social Media | 4 Comments »


Hospitals: Seven Essential Steps to Building Online Patient Communities

In the new world of health care reform, where hospitals will focus more on collaboration than competition and wellness rather than sickness, online communities can play a powerful role in preventing and managing illnesses.

I’m not an expert in online communities, so I’m grateful for people who are.

One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.

A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)

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Posted in Community, Content, Internet, Listening, Negative Comments, Online Communities, Social Media, Strategies | No Comments »


How One Children’s Hospital Used Social Media to Deal with the Unthinkable

flickr: Vectorportal.com.

Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.

A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.

Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)

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Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »


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