Archive for the ‘Messaging’ Category
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September 16, 2011 • By Dan Hinmon, Principal
flickr: Cyron
Today we launch a new Friday blog theme. It’s a short collection of news, information and tips from the world of hospital social media. This is certainly not exhaustive. I’ll pick 4 or 5 (or 6) articles that grab my attention each week and share brief summaries here. You can click through for all the details.
Twitter Releases Web Analytics Tool
This article from Mashable announces Twitter’s new web analytics tool designed to give website owners more data on Twitter integration. It’s in beta testing now and only available to a few companies, but Twitter should roll it out in the next few weeks. (more…)
Tags: David Harlow, Health Care Communication News, Houston Chronicle, Mashable, SearchHealthIT.com, Smart Blog on Social Media
Posted in Community, Facebook, HIPAA, Messaging, Social Media, Strategies, Twitter | 2 Comments »
A JK Rowling-inspired Plea to Hospitals’ Female Physicians: Use Social Media
July 15, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Shannon Phantom
If I asked you who JK Rowling was, most of you would know. Author of the Harry Potter series, she’s credited with rescuing literacy for a generation with more ties to technology than books. My family owes her a personal debt for the many fond memories of snuggling on the couch as my husband read each Harry Potter book aloud.
However, I have a beef to pick with Ms. Rowling…when she first published, she decided not to use her first name, Joanne, on the book because she thought the audience for adventure books would not read a book written by a woman.
No one will ever know if the Harry Potter series would have been any less successful with her female name on the cover, but I doubt it. And because of her success and her continued interactivity with her fans on social media, she’s not only a commercial success, but also an inspiration to aspiring female writers everywhere. (more…)
Tags: body image, female physicians, gender, Harry Potter, JK Rowling, Katherine Ellington, KevinMD, Pew Research Center
Posted in Blogging, Messaging, Physicians, Social Media | 1 Comment »
Can Hospitals’ Social Media Help Docs Achieve the Information Sweet Spot?
May 27, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
When a physician’s blogpost is still getting comments and tweets 7 months after its posting, you know it has struck a chord with many in the medical field. That’s the case for Dr. Howard Luks’ “Graphic Depiction of a Common Doctor’s Dilemma.”
In it, Dr. Luks grapples with the question of how much information to share with patients about their diagnoses. Share too little, and the patient is confused; share too much and the patient is confused. How does a doc find that sweet spot of understanding? (more…)
Tags: diagnoses, Dr. Howard Luks
Posted in Blogging, Community, Information, Messaging, Social Media | No Comments »
Social Media Lessons from Oprah: You Have a Calling
May 26, 2011 • By Dan Hinmon, Principal
I’ll start by saying I’m not an Oprah fan. Don’t take that wrong. It’s not that I don’t like Oprah. It’s just that I’m not a fan. I’ve never watched her show, and honestly I’ve been genuinely concerned about the state of mind of anyone who publishes a magazine with a picture of herself on every cover every month.
Actually, over the years I have gleaned a few tidbits from the supermarket tabloids. Oprah battles weight gain. She has frequently been close to death or bankrupt. And, oh yes, Steadman is an alien (I think). But you who follow her already knew that. (more…)
Tags: calling, drive, Oprah, passion, purpose, why
Posted in Be Real, Community, Messaging, Patients, Social Media | No Comments »
Look Toward the Light: Let Bright Spots Direct Your Hospital Social Media Efforts
May 5, 2011 • By Megan Pugmire, Creative Director
flickr: .reid.
Lately, I’ve been reading Switch: How to Change Things When Change is Hard, by Chip Heath and Dan Heath. My favorite chapter so far has been “Find the Bright Spots.” The Heath brothers (who have a column in Fast Company magazine), discuss how, often, when trying to solve a problem, we focus on what isn’t working and try to change it. A different approach, which frees the rational mind from spinning its wheels and gives the emotional mind its much-needed motivation, is to focus on what is working. “We need to switch from archaeological problem solving to bright-spot evangelizing,” say the Heaths.
They give the example of a Jerry Sternin, who worked for Save the Children in Vietnam in 1990. Tasked with addressing childhood malnutrition, Sternin knew his obstacles were immense. Sanitation problems, widespread poverty, unclean water, and lack of knowledge created a situation in which Sternin could very well have thrown up his hands in despair. Instead, he focused on children from poor families who seemed better nourished than their counterparts. He scrutinized those children’s mothers’ habits and soon developed a system based on what he observed (adding small shrimp and greens to rice, serving smaller portions more frequently, etc.). He then recruited those mothers to teach other mothers, with very specific instructions.
Tags: blogging, bright spots, Chip Heath, content, Dan Heath, Nicholas Kristof, Sheryl WuDunn, social media, strategy, Switch
Posted in Blogging, Content, Messaging, Sharing | No Comments »
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