Archive for the ‘Marketing’ Category
« Older Entries |The Synergy Circle: A Power Tool for Integrating Social Media
January 11, 2013 • By Dan Hinmon, Principal
At its best, social media does not live in a silo. It is integrated with all the other traditional and digital media you use to communicate with your patients and their families.
The most productive social media efforts are intentional – tweets or posts or videos that are developed for a purpose, and implemented in concert to support specific marketing objectives. But how often do you find yourself tweeting or posting random, isolated content?
To help you integrate your traditional, digital and social marketing efforts, I’ve developed the Synergy Circle, inspired by Lon Safko’s Fusion Marketing. (more…)
Tags: Synergy Circle
Posted in Marketing, Social Media, Strategies | No Comments »
Health Games: Why Hospitals Should Play
December 14, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: spwelton
Last week I came across an interesting article (via Twitter) The Gamification of Healthcare and What it Means for Mobile by Michael Spitz. It’s a comprehensive look at “gamification” and how it is being used in healthcare.
According to Spitz, gamification is the use of “game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment.” In his article, he makes the argument that the prevalence of mobile phones has shaped a landscape ripe for the gamification of healthcare, and gives examples of recent programs.
The topic of healthcare gamification is closely related to captology, (computers as persuasive technologies) and reminded me of a blog post I wrote on the subject based on B.J. Fogg’s book Persuasive Technology: Using Computers to Change What We Think and Do. (more…)
Tags: app, BJ Fogg, calories, Captology, Ed Bennett, fitness, gamification, health age survey, Michael Spitz, weight loss
Posted in Marketing, Social Media, Strategies | No Comments »
Honoring Copyright Part 2: Legal Ways to Use Common Social Media Logos
May 18, 2011 • By Kelly Merrick, Social Media Mentor
flickr: MikeBlogs
Last week I covered legal ways to use photography on your blog, but there was one important element I left out: how that translates to the use of a company’s logo. If you do a quick “images” search for Twitter, Facebook, LinkedIn and YouTube in any search engine, you’ll see pages upon pages of logos, most of which appear to be fine to just download.
But just because you can do a Google search for a logo doesn’t mean it’s okay to take that logo and use it on your website, blog or even in print materials. So how then, are you supposed to know?
The good news is, I’ve done the work for you by summarizing the legal uses of several of the most popular social media platforms below — Twitter, Facebook, LinkedIn® and YouTube. (more…)
Tags: copyright, Facebook, LinkedIn, logo use, share button, Twitter, YouTube
Posted in Facebook, Marketing, Policies, Twitter, YouTube | 3 Comments »
Authenticity Anxiety—Keeping Social Media Real
April 7, 2011 • By Megan Pugmire, Creative Director
I’ve been thinking a lot lately about one of our Hive Core Values: Be Real. During my forays into social media, I sometimes feel like I encounter posturing moments—people trying to be clever or cutting-edge or convincing (usually in attempting to sell me on something), in a way that rings inauthentic or hollow.
Since I’m experienced in life enough to know that what bothers me about other people is ultimately a reflection of my own character flaws, I realized that I worry about how I come across on the myriad forms of communication that surround us. Sometimes, I post on Facebook or Twitter or a blog and then think, “Did I just make myself look uninformed (or ‘market-y’ or ‘pretentious,’ or a number of other unflattering adjectives)?”
Tags: authenticity, be real, content, design, hospitals, social media
Posted in Be Real, Community, Content, Design, Marketing, Social Media | No Comments »
Step #6: The Dead Man in the Doorway: Establishing Clear Goals when Implementing Hospital Social Media.
March 3, 2011 • By Megan Pugmire, Creative Director
This blog is part six of an eight-part series on launching your hospital’s social media strategy.
I saw True Grit last night, directed by Joel and Ethan Coen and nominated for Best Picture (and more) at the recent Academy Awards. I am a big fan of the Coen Brothers and have been looking forward to seeing their adaptation of this western novel.
The first shot of the movie informed me I was watching a great film. Initially, the onscreen image is out of focus, just a blur of warm light and darkness. Very slowly, the camera pulls focus and tracks in until the scene is clear: a dead man lying twisted in the yellow light of a doorway under lightly falling snow. The murderer, on the dead man’s horse, blazes past into the darkness. (more…)
Tags: effective marketing, establishing goals, getting things done, tone, True Grit, website analytics
Posted in 8 Steps, Information, Marketing, Social Media, Strategies, Uncategorized | No Comments »
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