Health Games: Why Hospitals Should Play

flickr: spwelton

Last week I came across an interesting article (via Twitter) The Gamification of Healthcare and What it Means for Mobile by Michael Spitz.  It’s a comprehensive look at “gamification” and how it is being used in healthcare.

According to Spitz, gamification is the use of “game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment.” In his article, he makes the argument that the prevalence of mobile phones has shaped a landscape ripe for the gamification of healthcare, and gives examples of recent programs.

The topic of healthcare gamification is closely related to captology, (computers as persuasive technologies) and reminded me of a blog post I wrote on the subject based on B.J. Fogg’s book Persuasive Technology: Using Computers to Change What We Think and Do. Read more

Honoring Copyright Part 2: Legal Ways to Use Common Social Media Logos

flickr: MikeBlogs

Last week I covered legal ways to use photography on your blog, but there was one important element I left out: how that translates to the use of a company’s logo. If you do a quick “images” search for Twitter, Facebook, LinkedIn and YouTube in any search engine, you’ll see pages upon pages of logos, most of which appear to be fine to just download.

But just because you can do a Google search for a logo doesn’t mean it’s okay to take that logo and use it on your website, blog or even in print materials. So how then, are you supposed to know?

The good news is, I’ve done the work for you by summarizing the legal uses of several of the most popular social media platforms below — Twitter, Facebook, LinkedIn® and YouTube. Read more

Authenticity Anxiety—Keeping Social Media Real

I’ve been thinking a lot lately about one of our Hive Core Values: Be Real. During my forays into social media, I sometimes feel like I encounter posturing moments—people trying to be clever or cutting-edge or convincing (usually in attempting to sell me on something), in a way that rings inauthentic or hollow.

Since I’m experienced in life enough to know that what bothers me about other people is ultimately a reflection of my own character flaws, I realized that I worry about how I come across on the myriad forms of communication that surround us. Sometimes, I post on Facebook or Twitter or a blog and then think, “Did I just make myself look uninformed (or ‘market-y’ or ‘pretentious,’ or a number of other unflattering adjectives)?”

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Step #6: The Dead Man in the Doorway: Establishing Clear Goals when Implementing Hospital Social Media.

This blog is part six of an eight-part series on launching your hospital’s social media strategy.

I saw True Grit last night, directed by Joel and Ethan Coen and nominated for Best Picture (and more) at the recent Academy Awards. I am a big fan of the Coen Brothers and have been looking forward to seeing their adaptation of this western novel.

The first shot of the movie informed me I was watching a great film. Initially, the onscreen image is out of focus, just a blur of warm light and darkness. Very slowly, the camera pulls focus and tracks in until the scene is clear: a dead man lying twisted in the yellow light of a doorway under lightly falling snow. The murderer, on the dead man’s horse, blazes past into the darkness. Read more

Step #5: Be Realistic When Assessing Resources for Implementing Hospital Social Media

This blog is part five of an eight-part series on launching your hospital’s social media strategy.

Confession: I was once an egregious over-committer. One of the strongest traits of my character is that I fall hopelessly in love with a lot of things and I don’t want to be without any of them. So, instead of risking missing something, I tried to do everything. You can imagine how well that went. Or how my husband felt about all these jumbled passions vying for my time. “Honey, I auditioned for a play!”

One of my great adult life lessons, much to my chagrin, is to be realistic. Which often means saying “no.” Or, at least, “not now.” Or, sometimes even, “If I say yes, my husband will give me that look…”

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