Archive for the ‘Marketing’ Category« Older Entries |
January 11, 2013 • By Dan Hinmon, Principal
The most productive social media efforts are intentional – tweets or posts or videos that are developed for a purpose, and implemented in concert to support specific marketing objectives. But how often do you find yourself tweeting or posting random, isolated content?
December 14, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
Last week I came across an interesting article (via Twitter) The Gamification of Healthcare and What it Means for Mobile by Michael Spitz. It’s a comprehensive look at “gamification” and how it is being used in healthcare.
According to Spitz, gamification is the use of “game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment.” In his article, he makes the argument that the prevalence of mobile phones has shaped a landscape ripe for the gamification of healthcare, and gives examples of recent programs.
The topic of healthcare gamification is closely related to captology, (computers as persuasive technologies) and reminded me of a blog post I wrote on the subject based on B.J. Fogg’s book Persuasive Technology: Using Computers to Change What We Think and Do. (more…)
April 7, 2011 • By Megan Pugmire, Creative Director
I’ve been thinking a lot lately about one of our Hive Core Values: Be Real. During my forays into social media, I sometimes feel like I encounter posturing moments—people trying to be clever or cutting-edge or convincing (usually in attempting to sell me on something), in a way that rings inauthentic or hollow.
Since I’m experienced in life enough to know that what bothers me about other people is ultimately a reflection of my own character flaws, I realized that I worry about how I come across on the myriad forms of communication that surround us. Sometimes, I post on Facebook or Twitter or a blog and then think, “Did I just make myself look uninformed (or ‘market-y’ or ‘pretentious,’ or a number of other unflattering adjectives)?”
Step #6: The Dead Man in the Doorway: Establishing Clear Goals when Implementing Hospital Social Media.
March 3, 2011 • By Megan Pugmire, Creative Director
I saw True Grit last night, directed by Joel and Ethan Coen and nominated for Best Picture (and more) at the recent Academy Awards. I am a big fan of the Coen Brothers and have been looking forward to seeing their adaptation of this western novel.
The first shot of the movie informed me I was watching a great film. Initially, the onscreen image is out of focus, just a blur of warm light and darkness. Very slowly, the camera pulls focus and tracks in until the scene is clear: a dead man lying twisted in the yellow light of a doorway under lightly falling snow. The murderer, on the dead man’s horse, blazes past into the darkness. (more…)
Tags: effective marketing, establishing goals, getting things done, tone, True Grit, website analytics
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