Archive for the ‘Listening’ Category« Older Entries |
November 5, 2012 • By Dan Hinmon, Principal
I understand that your day is already packed with too much to do, and that you’ve been trying to squeeze in social media wherever it will fit. But a sloppy approach to social media doesn’t help anybody. You’re never going to build the vibrant community you want, and it just feels crummy to know you’re doing sub-par work. (more…)
October 18, 2012 • By Dan Hinmon, Principal
In the new world of health care reform, where hospitals will focus more on collaboration than competition and wellness rather than sickness, online communities can play a powerful role in preventing and managing illnesses.
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
September 19, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
I remember the old days of media monitoring (notice I did not say the good old days) when sentiment was measured through press clippings.
As archaic as it seems today, one of my jobs as an undergraduate college intern was sorting and measuring the monthly press clips that were delivered in a large envelope from the university’s clipping service. I would measure the column inches and decide if the story was positive, negative or neutral. I added up the column inches by sentiment to provide the director with a “sentiment analysis” on the coverage of each story.
Today, companies have expanded their monitoring to online conversations and replaced those interns with sophisticated media monitoring and analysis tools. (more…)
July 25, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Recently, when reading an article by Chelsea Lonsdale in the Slughorne Journal titled The “Intimate Public” of Mommy Blogs, I was reminded of the concept of “the intimate public” first introduced by Lauren Berlant. It’s a helpful concept as you consider how online communities can be used to prevent or manage illness, as well as how to extend the benefit of these online communities to offline patients.
Lonsdale borrowed the phrase “intimate public” from Lauren Berlant’s book The Female Complaint (2008) and related Berlant’s definition of intimate public: “a porous, affective scene of identification among strangers that promises a certain experience of belonging and provides a complex of consolation, confirmation, discipline, and discussion about how to live as an x.” (more…)
June 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Teagan Stedman is an aspiring rock star who, at just 12 years old, has been on stage with members of such headliner bands as Guns and Roses, System of a Down, Limp Bizkit, Fistful of Mercy, and Rage Against the Machine. And, more importantly, he’s inspired those rock stars to rage and fundraise for pediatric cancer research.
Teagan founded Shred Kids Cancer, a nonprofit organization “made up of kids and started by a kid.” Inspired by his friend Alex Berson who was battling cancer, Teagan combined his passion for music and helping others.
The organization enables young people to make a difference by raising funds to support research that leads to improving the care, quality of life and survival rate of children with cancer. In Teagan’s words, “It’s a way to make the kids who have cancer know that we are here for them and show them we care and give them strength.” (more…)
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