Open Access: A Budget-Friendly Tactic to Build Hospital Social Media Content and Credibility

New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.

Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.

The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source.  Read more

Interest in Pinterest? How Hospitals Can Use the Newest Social Media Tool

Recently I took advantage of an invitation that had been sitting in my inbox for a few weeks and joined the new visual social network Pinterest. If you haven’t heard about it yet, Mashable writer Stephanie Buck called it “one of the hottest new social networks on the radar for a few months now” in her article Pinterest: 13 Tips and Tricks for Cutting Edge Users. Pinterest describes itself as “a virtual pinboard.”

Its website explains that it “lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

As with any new social media tool in its initial offering … I see a lot of possibilities for healthcare communication…and some areas where I’d like to see improvement. Read more

The Potency of Print: A Social Media Strategy for Social Services

flickr: stylianosm

If you read my blog posts on any regular basis, you’ll know I’m a social media advocate.

I share information that I hope will help hospital and clinic marketing directors persuade their “C-Suites” to begin adopting social media. I ferret out studies and statistics that shine a light on the expansion and adoption of social media in healthcare. I share information to help break the stereotype that social media is only a tool to engage the young and should be dismissed by hospitals because most patients are not.

Yesterday Pew Research Center published an interesting study that shines a light on how people access their news in an area of healthcare that local hospitals and clinics need to be especially concerned about – social services. Read more

Uncertain News and Your Hospital’s Social Media Responsibility

flickr: Enokson

Here’s social media strategy that, at first glance, may appear to be contradictory or, at the very least, not a good use of hospital resources.

I suggest that as the availability of online healthcare news becomes more prevalent and the number of patients searching the Internet seeking healthcare news increases, hospitals should become MORE involved in aggregating and creating healthcare news outlets for their patients.

For example, I am suggesting that a Cancer Center aggregate and create a newsfeed, blog, Facebook page, Twitter feed or other news distribution mechanism. Read more