Archive for the ‘HIPAA’ Category
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April 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Mike Licht, NotionsCapital.com
For years, one of our hospital clients asked us to write a patient-friendly article about their patient satisfaction reports so they could publish it in their community magazine.
Year after year, I searched the reports for a new angle so the article would not read like the prior year’s article. However, the truth was, except for the years when the hospital was undergoing construction or unveiling new construction, the reports were similar. Patients usually felt they waited too long in emergency rooms, the food could always be better and the doctors were good, but the nursing staff was great.
When the nursing care was perceived as good, patients were happy and their satisfaction survey reflected that. When they perceived the nursing care as not good, overall satisfaction scores suffered. The most common types of comments on those satisfaction surveys…you guessed it…gushing about nurses. Patients love them. Patients even remembered the names of their nurses when they wrote about them in their survey comments. (more…)
Posted in Blogging, HIPAA, Social Media, Strategies | 2 Comments »
My Favorite Hive Strategies Social Media Blogposts from 2011
December 23, 2011 • By Dan Hinmon, Principal
flickr: Mily'sCupcakes
This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.
Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.
Merriest of holidays to you all! (more…)
Tags: Dan Hinmon, Half the Sky, Jean Sandlin, Kelly Merrick, Megan Pugmire, Switch
Posted in 8 Steps, Content, Facebook, HIPAA, Listening, Patients, Physicians, Research, Social Media, Strategies, Twitter | No Comments »
Social Media Stories You May Have Missed This Week
September 16, 2011 • By Dan Hinmon, Principal
flickr: Cyron
Today we launch a new Friday blog theme. It’s a short collection of news, information and tips from the world of hospital social media. This is certainly not exhaustive. I’ll pick 4 or 5 (or 6) articles that grab my attention each week and share brief summaries here. You can click through for all the details.
Twitter Releases Web Analytics Tool
This article from Mashable announces Twitter’s new web analytics tool designed to give website owners more data on Twitter integration. It’s in beta testing now and only available to a few companies, but Twitter should roll it out in the next few weeks. (more…)
Tags: David Harlow, Health Care Communication News, Houston Chronicle, Mashable, SearchHealthIT.com, Smart Blog on Social Media
Posted in Community, Facebook, HIPAA, Messaging, Social Media, Strategies, Twitter | 2 Comments »
Swedish to Hospitals: Surprising Insights Into HIPAA and Social Media
May 16, 2011 • By Dan Hinmon, Principal
Dana Lewis is interactive marketing specialist at Swedish, a Seattle healthcare system, and the moderator of the #hcsm twitter chat each Sunday at 8 p.m. CT.
Swedish began implementing social media in 2009 and brought Dana onboard about a year ago. I wanted to know how Swedish approached one of the major barriers to many hospitals – fear of HIPAA violations – and Dana was kind enough to allow me to interview her.
She makes excellent points about HIPAA policy, training and keeping it all in perspective. Hint: Doctors are more likely to violate HIPAA on an elevator than in social media. And Dana offers some surprising advice to hospitals thinking of incorporating social media. (Some comments are edited for brevity.) (more…)
Tags: Dana Lewis, HIPAA, HIPAA education, HIPAA policy, HIPAA training, Swedish
Posted in HIPAA, Internet, Listening, Social Media | 6 Comments »
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Navigating the Waters of HIPAA and Negativity in Social Media
February 2, 2012 • By Dan Hinmon, Principal
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus. (more…)
Tags: HPRMA, Jeff Merkow, The Identity Group
Posted in Blogging, Facebook, HIPAA, Negative Comments, Social Media, Twitter | 4 Comments »