Archive for the ‘HIPAA’ Category« Older Entries |
People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media
March 4, 2013 • By Dan Hinmon, Principal
You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.
As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.
I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)
February 13, 2013 • By Dan Hinmon, Principal
I was sitting in the meeting room at the Westin Aruba resort last Saturday reviewing my notes for my final social media presentation to 140 OB/GYNs and midwives when a social media firestorm erupted in the national media.
The New York Daily News headline read “Fury sparked as ob-gyn posts personal patient info on Facebook.” Ironically, my final presentation was titled: “Managing Risk: Safely Navigating the Waters of HIPAA and Negative Comments in Social Media.” A new case study had emerged.
What exactly caused the fury? (more…)
July 2, 2012 • By Dan Hinmon, Principal
Whether they host social media sites or not, most US hospitals have realized how important it is to develop social media policies for their employees.
But a quick Google search shows that the majority of HIPAA violations related to social media – at least those reported in the media – don’t take place on official healthcare social media sites at all. Instead, they’re posted on personal Facebook pages and Twitter accounts.
What were they thinking? (more…)
April 5, 2012 • By Dan Hinmon, Principal
For years, one of our hospital clients asked us to write a patient-friendly article about their patient satisfaction reports so they could publish it in their community magazine.
Year after year, I searched the reports for a new angle so the article would not read like the prior year’s article. However, the truth was, except for the years when the hospital was undergoing construction or unveiling new construction, the reports were similar. Patients usually felt they waited too long in emergency rooms, the food could always be better and the doctors were good, but the nursing staff was great.
When the nursing care was perceived as good, patients were happy and their satisfaction survey reflected that. When they perceived the nursing care as not good, overall satisfaction scores suffered. The most common types of comments on those satisfaction surveys…you guessed it…gushing about nurses. Patients love them. Patients even remembered the names of their nurses when they wrote about them in their survey comments. (more…)
February 2, 2012 • By Dan Hinmon, Principal
Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus. (more…)
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