A Lesson From My Social Media Sabbatical: Extend the Lifespan of Your Blog Posts


Last month, I took a “social media sabbatical” for nearly the entire month. I was defending my dissertation and needed the extra time to finish the written document and study for the defense with no distractions.

It was when I was absent from social media conversations that I learned an important lesson. The old adage “content is king” is still valid.

A few weeks before I “went dark,” I wrote a blog post on Pinterest, a new social media curation tool. It turned out to be one of the most read posts I’ve ever written. Even now, 12 weeks later, I get a few requests for Pinterest invites from that post each week.  Here’s my take on why it was a success (but I’d loved to hear from some of you who read it to see if I’ve missed something). Consider applying these five concepts to your next hospital blog to help lengthen the lifespan of your post. Read more

Come-From-Behind Social Media Coaching for Hospitals

flickr: ElvertBarnes

This weekend I went to my university’s football game.

It was a particularly important game for the team for several reasons: 1) It was the first game in our new privately funded $9 million stadium (and the first home game ever under the lights)  … which added fanfare and attention; 2) the team wanted to keep their 12-consectutive home-game winning streak alive; and 3) Our 20th ranked team had to knock-off the 13th ranked team to have any hope at a playoff bid.

The opponents scored two touchdowns in the first eight minutes of the game, and by halftime we were down a disappointing 0-24. As you can probably guess, I would not be telling this story if it didn’t have somewhat of a fairytale ending. Read more

Irene Schooled Me: Seven Lessons for Optimizing Hospital Social Media

flickr: NASA Goddard

This past week I landed in Washington, D.C. the day the earthquake struck and I left the day Hurricane Irene arrived.

Being in a major city sandwiched between two natural disasters helped me reflect on the importance of coordinated social media efforts for hospitals during natural disasters and gave me a renewed sense of empathy for both patients and family members.

I was in D.C. because I was taking my daughter to her first year of college when I was forced to leave early due to flight cancellations caused by the impending hurricane. Even though I wasn’t in D.C. for healthcare reasons, I felt like my experience paralleled the concerns of patients and their families. Read more

The Amazing Power of Simply Saying “I’m Sorry”

Sometimes you just mess up.

And when you do, it’s amazing how much power there is by simply saying, “I’m sorry.”

A few weeks ago I wrote here about a negative experience trying to download a free guide from a website.

The other day I received an e-newsletter from the firm. I suppose they added me to their subscriber list based on my unsuccessful attempt to download their guide. I was ready to unsubscribe, but decided that instead I would share my frustration with them. Read more

Why Generosity is a Smart Social Media Policy

Here’s an experience that’s been on my mind for awhile. You’ll be scratching your head at first, but if you’re patient, I think you’ll see how it ties directly to hospitals and social media.

Megan, our creative director, sent me a link to a website offering a web service I was interested in. I went to the site and discovered that they specialized in smaller accounts. Read more