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People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media
March 4, 2013 • By Dan Hinmon, Principal
You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.
As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.
I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)
February 28, 2013 • By Dan Hinmon, Principal
Dr. Jeff Livingston, OB/GYN, is hooked on social media.
As I explained in a previous blogpost, Livingston jumped onto My Space when his teenager daughter told him that would help him reach out to teenagers facing pregnancy and STDs, and he never looked back.
Why? Because, he says, “social media makes your life easier and the care you provide better.”
How? It has to do with the long life of online information. Here’s how Livingston explains it:
Americans want to engage online about their health
Studies show that “Americans in general want to engage online about their health, but they’re recognizing that what they’re finding may not be real, or validated or actionable.
“It’s real important that doctors get involved in getting good content online,” continues Livingston. “That might be writing a blog once a week, creating short YouTube video clips or it might be creating more dynamic content on your website and promoting your website as the first place to get information. (more…)
February 13, 2013 • By Dan Hinmon, Principal
I was sitting in the meeting room at the Westin Aruba resort last Saturday reviewing my notes for my final social media presentation to 140 OB/GYNs and midwives when a social media firestorm erupted in the national media.
The New York Daily News headline read “Fury sparked as ob-gyn posts personal patient info on Facebook.” Ironically, my final presentation was titled: “Managing Risk: Safely Navigating the Waters of HIPAA and Negative Comments in Social Media.” A new case study had emerged.
What exactly caused the fury? (more…)
February 1, 2013 • By Dan Hinmon, Principal
Editor’s Note: Occasionally I pull blogposts from the archives that resonate today. This one struck me as a particularly good example of how to use social media to benefit a hospital. Originally posted Sep 14, 2011.
This recognition is based on data reported about evidence-based clinical processes that are shown to improve care for certain conditions, including heart attack, heart failure, pneumonia, surgical care and children’s asthma.
If your hospital is one of the fortunate 405 hospitals in America receiving this recognition, it’s a great opportunity to distinguish yourself from your competition. (more…)
January 28, 2013 • By Dan Hinmon, Principal
The case of a Rhode Island physician fired and fined for violating HIPAA regulations on her personal Facebook page may have the unfortunate effect of discouraging some hospitals from embracing social media.
It shouldn’t. By following simple steps, the physician and hospital could have avoided the entire fiasco.
Here is what we know. According to the Boston Globe:
Dr. Alexandra Thran, 48, was fired from the hospital last year and reprimanded by the state medical board last week. The hospital took away her privileges to work in the emergency room for posting information online about a trauma patient.
Thran’s posting did not include the patient’s name, but she wrote enough that others in the community could identify the patient, according to a board filing. Thran, who did not return calls for comment yesterday, also was fined $500. (more…)
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