Archive for the ‘Content’ Category« Older Entries |
February 5, 2013 • By Dan Hinmon, Principal
This week I’m in Aruba presenting to physicians, certified nurse midwives and nurse practitioners at the Symposia Medicus 17th Annual Conference on Clinical Issues in OB/GYN.
Thanks to a great client, Lisa Miller, CNM, JD, and Jim Goodrich, executive director of Symposia Medicus, for helping to make this happen. And thanks to the 140 providers who will attend the conference who have motivated me to sharpen my thinking as I’ve developed presentations on the critical role social media can play for OB/GYN health care professionals.
I have long felt that expecting and new moms comprise one of the most natural of all healthcare communities, and this conference is a perfect time to help these providers understand the amazing opportunities available to them. (more…)
October 18, 2012 • By Dan Hinmon, Principal
In the new world of health care reform, where hospitals will focus more on collaboration than competition and wellness rather than sickness, online communities can play a powerful role in preventing and managing illnesses.
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
May 11, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Most of you who have been considering social media use in your hospitals are likely aware that 80% of Internet users seek out health information online (Pew Research).
Before Internet dominance, the public only received information after it passed though the restrictive system of editorial boards. Editors and their boards served as gatekeepers of the news–deciding what was “news” and what wasn’t.
Today, the Internet offers greater access to information, and with greater access comes questions of credibility. The Internet has also created information overload. For example, a quick Google search of “cancer” gleaned 751,000,000 results. (more…)
March 21, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.
Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.
The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source. (more…)
Tags: Creative Commons Attribution, David Hill, Open Access, Open Access Map, Scholarly Information Sourcebook, scientific journals, Sharon Terry
Posted in Blogging, Content, Facebook, Information, Patients, Physicians, Social Media, Strategies, Twitter | 3 Comments »
January 16, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
According to the American Diabetes Association, 25.8 million children and adults in the United States—8.3% of the population—have diabetes. So why is it such big news that Paula Deen, Food Network’s Queen of Southern Cooking, may have it to? I was listening to a business news channel today when they reported the rumor–business news, not entertainment news.
A report in The Daily on January 13 credits the National Enquirer with breaking the story back in May. Hashtags.org reported a spike in Paula Deen hashtags around 5 pm on Saturday, January 14, and the Twitterverse has remained active since.
CBS news followed up with a story on January 13 that explored the rumors that not only did Deen have the disease, but she also inked an endorsement deal with Novartis. Not so according to the article. (And as of this post’s writing, Novartis hasn’t tweeted a response to the rumor or addressed it on their website. In fact, they haven’t tweeted since the story broke on January 13.) (more…)
Tags: American Diabetes Association, CBS News, Hashtags.org, Huffington Post, National Enquirer, Novartis, Paula Deen, Sweet Merlot Beef Stew, The Daily
Posted in Content, Internet, Sharing, Social Media, Twitter | 4 Comments »
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