Archive for the ‘Community’ Category
« Older Entries |Engaged Patients Will Save Your Hospital Money
May 9, 2013 • By Dan Hinmon, Principal
In the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the hospital rather than driving them in.
The Advisory Board says that three things will be essential to successfully manage patient communities:
- Information-powered clinical decision-making
- Primary care-led clinical workforce
- Patient engagement and community integration (more…)
Tags: Advisory Board, Health Affairs
Posted in Community, Social Media, Strategies | No Comments »
Hospitals: Four Steps To Manage Your Social Media in 10 Hours a Week
November 5, 2012 • By Dan Hinmon, Principal
If you have been half-heartedly dabbling in social media for your hospital or clinic, I have some important news for you: It’s time to get in or get out.
I understand that your day is already packed with too much to do, and that you’ve been trying to squeeze in social media wherever it will fit. But a sloppy approach to social media doesn’t help anybody. You’re never going to build the vibrant community you want, and it just feels crummy to know you’re doing sub-par work. (more…)
Posted in Community, Listening, Social Media, Strategies | No Comments »
What I Learned From My Healthcare Social Media Presentation at Mayo Clinic
October 19, 2012 • By Dan Hinmon, Principal
I can now admit that when I took the stage Wednesday at the Fourth Annual Social Media Health Care Summit to talk to 250 social media professionals from throughout the United States I was scared to death.
It wasn’t the size of the crowd that frightened me. I’ve spoken to groups that size many times. It was the topic. Months ago I agreed to speak on “Health Care Reform Meets Social Media.” As I developed the talk over these months, I knew the challenges we were facing at Willamette Valley Medical Center, the hospital where I work 25 hours a week as director of marketing.
My thesis was that health care reform is going to happen not so much because of the Affordable Care Act, but because of the tremendous financial pressures forcing hospitals to change the way they deliver care. What I wasn’t sure of was whether this would resonate with everyone else in the audience. I didn’t want to make a fool of myself at a conference hosted by Mayo Clinic. (more…)
Tags: Fourth Annual Social Media Health Care Summit, Health Care Reform, Mayo Clinic
Posted in Community, Social Media, Twitter | No Comments »
The Future of Health Care (Marketing) Is Community
October 2, 2012 • By Dan Hinmon, Principal
flickr: alicegop
I’m presenting at the 4th Annual Health Care Social Media Summit October 16-18. My topic is Health Care Reform Meets Social Media: Cultivating Online Communities to Prevent and Manage Illness.*
We settled on this topic last March, and I’ve been thinking a lot about it since – and doing a ton of research, including interviews with some of the people most involved in online communities.
I have become more and more convinced that the future of health care itself, and marketing specifically, lies in community. Here’s why. (more…)
Tags: 4th Annual Health Care Social Media Summit, Mayo Clinic, Ragan Communications
Posted in Community, Online Communities, Social Media | No Comments »
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Hospitals: Seven Essential Steps to Building Online Patient Communities
October 18, 2012 • By Dan Hinmon, Principal
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
Tags: Fever Bee, Richard Millington
Posted in Community, Content, Internet, Listening, Negative Comments, Online Communities, Social Media, Strategies | No Comments »