Last year I gave a talk at the 2013 Pelvic Health Conference in Denver, Colorado, and my focus was on the need for healthcare marketers to build communities of shared interest. These are niche online communities that give patients the opportunity to engage with others who are going through, or have gone through, similar circumstances.
When you get a diagnosis or are facing a significant health issue, it is natural to want to seek out others who have faced the same set of challenges. The experience, support and guidance of members of disease–specific online patient support community can be invaluable. Someone diagnosed with a rare disease or chronic condition can potentially find community among the group members.
If the healthcare organization is part of the community, it has the opportunity to inject high quality information and medical expertise, and make available important resources for those visiting the community. Ideally, in this scenario, the provider is the host and the facilitator, making the interactions possible – helping to create community. Read more