Archive for the ‘Community’ Category« Older Entries |
May 9, 2013 • By Dan Hinmon, Principal
In the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the hospital rather than driving them in.
The Advisory Board says that three things will be essential to successfully manage patient communities:
- Information-powered clinical decision-making
- Primary care-led clinical workforce
- Patient engagement and community integration (more…)
November 5, 2012 • By Dan Hinmon, Principal
I understand that your day is already packed with too much to do, and that you’ve been trying to squeeze in social media wherever it will fit. But a sloppy approach to social media doesn’t help anybody. You’re never going to build the vibrant community you want, and it just feels crummy to know you’re doing sub-par work. (more…)
October 19, 2012 • By Dan Hinmon, Principal
I can now admit that when I took the stage Wednesday at the Fourth Annual Social Media Health Care Summit to talk to 250 social media professionals from throughout the United States I was scared to death.
It wasn’t the size of the crowd that frightened me. I’ve spoken to groups that size many times. It was the topic. Months ago I agreed to speak on “Health Care Reform Meets Social Media.” As I developed the talk over these months, I knew the challenges we were facing at Willamette Valley Medical Center, the hospital where I work 25 hours a week as director of marketing.
My thesis was that health care reform is going to happen not so much because of the Affordable Care Act, but because of the tremendous financial pressures forcing hospitals to change the way they deliver care. What I wasn’t sure of was whether this would resonate with everyone else in the audience. I didn’t want to make a fool of myself at a conference hosted by Mayo Clinic. (more…)
October 18, 2012 • By Dan Hinmon, Principal
In the new world of health care reform, where hospitals will focus more on collaboration than competition and wellness rather than sickness, online communities can play a powerful role in preventing and managing illnesses.
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
October 2, 2012 • By Dan Hinmon, Principal
I’m presenting at the 4th Annual Health Care Social Media Summit October 16-18. My topic is Health Care Reform Meets Social Media: Cultivating Online Communities to Prevent and Manage Illness.*
We settled on this topic last March, and I’ve been thinking a lot about it since – and doing a ton of research, including interviews with some of the people most involved in online communities.
I have become more and more convinced that the future of health care itself, and marketing specifically, lies in community. Here’s why. (more…)
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