Archive for the ‘Blogging’ Category
« Older Entries |Is Social Media Reminding Your Communities To Dislike Hospitals?
April 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: krossbow
Okay, full disclosure. I don’t like hospitals. I appreciate the kind people who work in hospitals and the healing that transpires there, but I still would rather not visit one. I’m with Chris Boyer on that. Dan Hinmon blogged about a conversation he had with Boyer. According to Hinmon, Boyer admitted that due to his type 1 diabetes, “my whole life is actively trying to stay out of a hospital.”
I’m not sure about Boyer, but what bothers me the most about hospitals is the scary beeping equipment, masked people, the potential of needles having to be placed in a vein, and the hallways where I always seem to run into a person in scrubs pushing a patient down the hall on a stretcher. (more…)
Tags: Chris Boyer, hospitals, outcome, process
Posted in Blogging, Facebook, Social Media, Twitter, YouTube | 1 Comment »
Likeability + Credibility Make Nurses Natural Bloggers
April 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Mike Licht, NotionsCapital.com
For years, one of our hospital clients asked us to write a patient-friendly article about their patient satisfaction reports so they could publish it in their community magazine.
Year after year, I searched the reports for a new angle so the article would not read like the prior year’s article. However, the truth was, except for the years when the hospital was undergoing construction or unveiling new construction, the reports were similar. Patients usually felt they waited too long in emergency rooms, the food could always be better and the doctors were good, but the nursing staff was great.
When the nursing care was perceived as good, patients were happy and their satisfaction survey reflected that. When they perceived the nursing care as not good, overall satisfaction scores suffered. The most common types of comments on those satisfaction surveys…you guessed it…gushing about nurses. Patients love them. Patients even remembered the names of their nurses when they wrote about them in their survey comments. (more…)
Posted in Blogging, HIPAA, Social Media, Strategies | 2 Comments »
Open Access: A Budget-Friendly Tactic to Build Hospital Social Media Content and Credibility
March 21, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
New health-related research can stir up a frenzy of interest on social media platforms (think of how recently antioxidants or probiotics entered the general public’s vocabulary). When a new finding is reported, social media platforms buzz and hospitals often field calls from reporters seeking physician experts to comment on the latest findings.
Although there are many attributes of social media, one drawback is the difficulty in assessing the credibility of health information due, in part, to the vast amount available on the web.
The public is hungry for credible sources of health information. Using Open Access resources is a cost-effective way to locate new health-related information and use it to engage communities and build your hospital’s reputation as a credible go-to social media source. (more…)
Tags: Creative Commons Attribution, David Hill, Open Access, Open Access Map, Scholarly Information Sourcebook, scientific journals, Sharon Terry
Posted in Blogging, Content, Facebook, Information, Patients, Physicians, Social Media, Strategies, Twitter | 3 Comments »
A Lesson From My Social Media Sabbatical: Extend the Lifespan of Your Blog Posts
March 14, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Last month, I took a “social media sabbatical” for nearly the entire month. I was defending my dissertation and needed the extra time to finish the written document and study for the defense with no distractions.
It was when I was absent from social media conversations that I learned an important lesson. The old adage “content is king” is still valid.
A few weeks before I “went dark,” I wrote a blog post on Pinterest, a new social media curation tool. It turned out to be one of the most read posts I’ve ever written. Even now, 12 weeks later, I get a few requests for Pinterest invites from that post each week. Here’s my take on why it was a success (but I’d loved to hear from some of you who read it to see if I’ve missed something). Consider applying these five concepts to your next hospital blog to help lengthen the lifespan of your post. (more…)
Tags: Mashable, Pinterest, Tech Crunch, The Daily Digi, Trendistic, Trendsmap, Tweetstats
Posted in Blogging, Generous, Sharing, Social Media, Strategies | 3 Comments »
Hospitals: If You’re Not Blogging, It’s Time to Start
March 7, 2012 • By Dan Hinmon, Principal
flickr: Mike Licht, NotionsCapital.com
In Search of Excellence author and renowned business consultant Tom Peters says “No single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”
In spite of that ringing endorsement, of 1.229 hospitals engaged in social media, only 149 host blogs, according to Ed Bennett’s Hospital Social Network List.
Those other hospitals are missing out on a huge opportunity. (more…)
Tags: Anna Roth, Contra Costa Regional Medical, Ed Bennett, Hospital Social Network List, In Search of Excellence, Seattle Mama Doc, Tom Peters
Posted in Blogging, Social Media | No Comments »
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