Interest in Pinterest? How Hospitals Can Use the Newest Social Media Tool

Recently I took advantage of an invitation that had been sitting in my inbox for a few weeks and joined the new visual social network Pinterest. If you haven’t heard about it yet, Mashable writer Stephanie Buck called it “one of the hottest new social networks on the radar for a few months now” in her article Pinterest: 13 Tips and Tricks for Cutting Edge Users. Pinterest describes itself as “a virtual pinboard.”

Its website explains that it “lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

As with any new social media tool in its initial offering … I see a lot of possibilities for healthcare communication…and some areas where I’d like to see improvement. Read more

Opinions Can Open Doors to Your Hospital’s Social Media

flickr: SCA Svenska Cellulosa Aktiebolaget

Amy Berman is a brave woman. She’s been diagnosed with Stage IV breast cancer and recently shared her opinion about a controversial drug in a Wall Street Journal editorial When Quality of Life is Especially Dear. Berman also blogs about her experience on HealthAGEenda ( (I found her post from Jan 11 particularly moving and informative.)

If it wasn’t for Berman’s letter to the editor in the Wall Street Journal, I would have missed her story and never discovered the HealthAGEenda blog. Berman’s willingness to share her opinion opened the door for me to a dynamic social media site focusing on geriatric health and introduced me to the mission of The John A. Hartford Foundation—to support efforts to improve health care for older Americans.

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Sparks in the Gaps: Developing Creative Social Media Solutions Through Listening

I sat in a client meeting this week feeling overwhelmed. And not because it was a difficult meeting or our client was unhappy. Instead, I listened to this woman, who is the director of a hospital birthing center, and realized the magnitude of the issues she deals with on a daily basis.

It had been a particularly hard week, especially dealing with expectant mothers and their partners who struggle with the drug addictions that plague rural areas. We had come to talk to her about her blogging experience and monthly e-newsletter, armed with ideas on how to generate content and stay on top of her social media plan. Once we heard her stories of the week’s events, I felt almost ashamed of the mundane nature of our plans for her. Why was I bothering her when she clearly had more important things to do? Read more

Delivering Satisfaction: Social Media Opportunities in Birthing Centers

Babies are high involvement

In marketing practices, we discriminate between low involvement products (like selecting tuna off a grocery shelf) and high involvement products (like purchasing a new car). High involvement products give us more opportunities to engage the customer, establish a strong brand presence and foster loyalty. In healthcare, we also have low involvement and high involvement services. A birth of a baby is as “high involvement” as they come. No other healthcare service offers greater potential for bonding a family to your hospital than the birth of their child.

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Are We Crazy? Lazy? Hazy? Why We Don’t Have a Facebook Page

When we created Hive Strategies we had a healthy discussion about whether or not to host a Facebook page.

Part of our team insisted that we needed one. “How can we claim to be leaders in social media without having our own Facebook page?” they asked. It was a good question that indicated a persuasive argument. But there were other more compelling questions: “Why do we need a Facebook page? How would it support our overall marketing strategy?” Read more