Do Your Hospital’s Social Media Efforts Show Empathy?

flickr: alancleaver_2000

One of our core values at Hive is “Be Real,” one that we emphasize when talking to our clients about social media.

It’s an important value to have, because the act of understanding another person’s situation, feelings and motives can take an otherwise hostile or tense situation and turn it into a positive one.

I recently read an article published in Psychology Today titled “I Feel Your Pain: Why empathy, compassion and altruism are not just for softies.”  The article discusses how to show empathy, and when one might do so. Read more

The 5 Love Languages Can Add Heart to Your Hospital’s Social Media Efforts

flickr: marc falardeau

I had a little trouble at home last week.

I was running late for an event, and in my rush to get out the door I forgot to kiss my wife goodbye.

If you’re saying, “uh-oh,” you know exactly how my wife felt about this. If you’re saying, “what’s the big deal?” you know how I felt about it before I married my wife.  Read more

The Amazing Power of Simply Saying “I’m Sorry”

Sometimes you just mess up.

And when you do, it’s amazing how much power there is by simply saying, “I’m sorry.”

A few weeks ago I wrote here about a negative experience trying to download a free guide from a website.

The other day I received an e-newsletter from the firm. I suppose they added me to their subscriber list based on my unsuccessful attempt to download their guide. I was ready to unsubscribe, but decided that instead I would share my frustration with them. Read more

The Snowboarder’s Brain: Stories and Science Make Compelling Hospital Social Media


I love the outdoors. I spend a lot of the time at my desk wishing I could work outside, especially when the weather turns balmy and I can hear the birds chirping and the kids playing. Since I live in Oregon, there is no shortage of gorgeous trails for hiking or rivers for paddling. One way that I remind myself to get outdoors is by reading Outside magazine. I became a fan in my twenties, when I realized some of my favorite authors, like John Krakauer and David James Duncan, were contributing writers.

Yesterday, I was flipping through the June 2011 issue and read several articles that were really compelling, about Michael Light’s aerial photography, supplemental testosterone, and nature deficit disorder. One that stood out to me, “Some Reassembly Required,” was about 23-year-old top snowboarder Kevin Pearce, whose career ended a week before the 2010 Olympic trials when he suffered a traumatic brain injury while practicing a risky trick (a double cork 1080) in the halfpipe.

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Grief and Remembrance: How Hospital Facebook Pages Can Recognize Crises and End of Life.

fllckr: timparkinson

Yesterday, my husband found out that a good friend of his, whom he had known for over a decade, died in a flying accident. It was, and still is, a shock. They had spoken over the phone on Thursday. His friend was in his early 30s with two children—adventurous, fearless, and charismatic.

My husband first heard the news from a friend on Facebook, who had also discovered the news on Facebook and passed it on to him. Soon, all the friends of this man were writing remembrances on his page and on theirs—missing him, telling stories, sharing photos, celebrating his life.

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