Archive for the ‘Be Real’ Category« Older Entries |
June 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Teagan Stedman is an aspiring rock star who, at just 12 years old, has been on stage with members of such headliner bands as Guns and Roses, System of a Down, Limp Bizkit, Fistful of Mercy, and Rage Against the Machine. And, more importantly, he’s inspired those rock stars to rage and fundraise for pediatric cancer research.
Teagan founded Shred Kids Cancer, a nonprofit organization “made up of kids and started by a kid.” Inspired by his friend Alex Berson who was battling cancer, Teagan combined his passion for music and helping others.
The organization enables young people to make a difference by raising funds to support research that leads to improving the care, quality of life and survival rate of children with cancer. In Teagan’s words, “It’s a way to make the kids who have cancer know that we are here for them and show them we care and give them strength.” (more…)
December 20, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
As those of you who are regular readers of Hive’s blog may know, I’ve been writing my dissertation and plan to complete my doctoral program this spring (can you hear the sigh of relief from my husband and children!). My research deals with authenticity in blogs.
The more I study blogs, the more convinced I am that they are one of the most influential strategy tools for any organization, and have particular potential in healthcare and with hospitals. (more…)
December 6, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
Where I live, in Southern California, it is hard to avoid celebrity news (a term I use loosely). It’s partly because the entertainment industry fuels it, and partly because the media is always near-by to photograph it.
So it’s no wonder that even though I have negligible interest in celebrity media, I heard about Ashton Kutcher’s Twitter gaffe. Kutcher tweeted a defense of Penn State Coach Joe Paterno (although he said it was before he knew the whole story regarding the child abuse scandal). (more…)
November 7, 2011 • By Dan Hinmon, Principal
I had a great time attending the fall conference of Healthcare Communicators of Oregon on Friday. This is a good group of professionals who gathered to learn and share ideas about a range of healthcare communication issues
I enjoyed sitting in on the discussions about social media. There is no pioneering Mayo Clinic or Swedish in Oregon. Hospitals are feeling their way. It was an interesting mix of optimism, curiosity, frustration and apprehension. I contributed how I could, but left feeling I hadn’t really said it as well as I could have.
Here’s what I wish I’d said: (more…)
August 25, 2011 • By Dan Hinmon, Principal
In the fast-paced world of social media, it’s bound to happen. You send a personal tweet from your hospital’s Twitter account instead of your own. Or you post something on Facebook that you later realize was short-sighted or easy to misinterpret. Or there’s always that unfortunate typo.
How do you fix a social media mistake?
Obviously, the best solution is not to make a mistake in the first place. But the fact is that, in spite of our best efforts, we are human and mistakes are going to happen. By planning ahead for the inevitable, you’ll be able to act responsibly and move ahead. (more…)
« Older Entries |