Archive for the ‘Basics’ Category
|What I Wish I Said About Hospital Social Media at #HCOC11
November 7, 2011 • By Dan Hinmon, Principal
flickr: saragoldsmith
I had a great time attending the fall conference of Healthcare Communicators of Oregon on Friday. This is a good group of professionals who gathered to learn and share ideas about a range of healthcare communication issues
I enjoyed sitting in on the discussions about social media. There is no pioneering Mayo Clinic or Swedish in Oregon. Hospitals are feeling their way. It was an interesting mix of optimism, curiosity, frustration and apprehension. I contributed how I could, but left feeling I hadn’t really said it as well as I could have.
Here’s what I wish I’d said: (more…)
Tags: #HCOC11, Healthcare Communicators of Oregon
Posted in Basics, Be Real, Community, Listening, Social Media | 3 Comments »
Come-From-Behind Social Media Coaching for Hospitals
October 5, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: ElvertBarnes
This weekend I went to my university’s football game.
It was a particularly important game for the team for several reasons: 1) It was the first game in our new privately funded $9 million stadium (and the first home game ever under the lights) … which added fanfare and attention; 2) the team wanted to keep their 12-consectutive home-game winning streak alive; and 3) Our 20th ranked team had to knock-off the 13th ranked team to have any hope at a playoff bid.
The opponents scored two touchdowns in the first eight minutes of the game, and by halftime we were down a disappointing 0-24. As you can probably guess, I would not be telling this story if it didn’t have somewhat of a fairytale ending. (more…)
Tags: Arik Hanson, Brian Solis, Mark Schaefer, Mitch Joel, Radian 6, Ragan's PR Daily
Posted in Basics, Content, Generous, Social Media, Strategies | 4 Comments »
In-Your-Face Social Media Preparation: Six Painless Activities
September 7, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Horia Varlan
During the US Open, after his victory over David Nalbandian, Rafael Nadal was sitting at the press conference desk answering questions when he got a severe leg cramp. The news footage shows the fit tennis player struggling to endure his pain. It’s a long two and a half minutes, and it’s uncomfortable to watch.
As memorable as that news conference was, what made the biggest impression on me was when, just a bit later, Mary Joe Fernandez interviewed Nadal, and he said the post-match pain he endured from cramping during that press conference was nothing unusual–the only unusual part of it was that it happened during a televised press conference. (He noted that it usually happens in the locker room, and no one knows). (more…)
Tags: Adam Vincenzini, Cognitive Surplus, Conversation Prism 3.0, David Nalbandian, Ed Bennett, Mary Joe Fernandez, Rafael Nadal, US Open
Posted in Basics, Listening, Patients, Physicians, Social Media | 5 Comments »
Twitter Training Wheels: Hospital Twitter Etiquette for Beginners
May 12, 2011 • By Megan Pugmire, Creative Director
flickr: Dottie Mae
So, you’ve finally convinced your CEO and staff that social media is an essential tool for your hospital. Congratulations! … Now what?
We often hear from beginners who are nervous about looking like, well, beginners, when they enter the social media arena. We’re here to help you navigate your first steps of this journey through a series of posts about etiquette for Twitter, Facebook, and YouTube. First up—Twitter: Part One. In this post, I’ll address the basics of getting started. In the next part, I’ll take you a little bit further into the Twitterverse. If you have questions you’d like addressed, please leave them in the comments.
Tags: basics, communication, conversation, social media, Twitter
Posted in Basics, Community, Conversation, Information, Social Media, Twitter | No Comments »
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