The Aruba Chronicles: Best Practices in Health Care Social Media

ArubaSmThis week I’m in Aruba presenting to physicians, certified nurse midwives and nurse practitioners at the Symposia Medicus 17th Annual Conference on Clinical Issues in OB/GYN.

Thanks to a great client, Lisa Miller, CNM, JD, and Jim Goodrich, executive director of Symposia Medicus, for helping to make this happen. And thanks to the 140 providers who will attend the conference who have motivated me to sharpen my thinking as I’ve developed presentations on the critical role social media can play for OB/GYN health care professionals.

I have long felt that expecting and new moms comprise one of the most natural of all healthcare communities, and this conference is a perfect time to help these providers understand the amazing opportunities available to them. Read more

A Hesitant Embrace: Low-Tech Solutions in a Social Media Landscape

Recently, while I was attending an educational tech conference, I was struck by the “low-tech” solution the conference planners employed to have attendees share information about their favorite apps.

Conference planners positioned a whiteboard and colored markers in the area with the refreshments and made an announcement during one of the communal meals that the whiteboard was to be used to write down our favorite apps.

I ended up taking a picture of the board with my cell phone, both because I wanted to capture the content on the board and explore those apps, but also because I was struck by the low-tech tool used to gather input from this very tech-savvy audience. Read more

What I Wish I Said About Hospital Social Media at #HCOC11

flickr: saragoldsmith

I had a great time attending the fall conference of Healthcare Communicators of Oregon on Friday. This is a good group of professionals who gathered to learn and share ideas about a range of healthcare communication issues

I enjoyed sitting in on the discussions about social media. There is no pioneering Mayo Clinic or Swedish in Oregon. Hospitals are feeling their way. It was an interesting mix of optimism, curiosity, frustration and apprehension. I contributed how I could, but left feeling I hadn’t really said it as well as I could have.

Here’s what I wish I’d said: Read more

Come-From-Behind Social Media Coaching for Hospitals

flickr: ElvertBarnes

This weekend I went to my university’s football game.

It was a particularly important game for the team for several reasons: 1) It was the first game in our new privately funded $9 million stadium (and the first home game ever under the lights)  … which added fanfare and attention; 2) the team wanted to keep their 12-consectutive home-game winning streak alive; and 3) Our 20th ranked team had to knock-off the 13th ranked team to have any hope at a playoff bid.

The opponents scored two touchdowns in the first eight minutes of the game, and by halftime we were down a disappointing 0-24. As you can probably guess, I would not be telling this story if it didn’t have somewhat of a fairytale ending. Read more

In-Your-Face Social Media Preparation: Six Painless Activities

flickr: Horia Varlan

During the US Open, after his victory over David Nalbandian, Rafael Nadal was sitting at the press conference desk answering questions when he got a severe leg cramp. The news footage shows the fit tennis player struggling to endure his pain. It’s a long two and a half minutes, and it’s uncomfortable to watch.

As memorable as that news conference was, what made the biggest impression on me was when, just a bit later, Mary Joe Fernandez interviewed Nadal, and he said the post-match pain he endured from cramping during that press conference was nothing unusual–the only unusual part of it was that it happened during a televised press conference. (He noted that it usually happens in the locker room, and no one knows). Read more