Archive for the ‘Administration’ Category
|A Kinder, Gentler “Engage or Die” for the C-Suite
May 17, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
In one of my previous blog posts, I talked about how to use the familiarity of public relations to nudge hesitant CEOs into social media.
I know some of you have had more success than others. If you are still lobbying (and because about ¾ of you hospitals are still not using social media, I know you are out there!) and don’t feel like you have the type of C-Suite relationship where you can utter Brian Solis’ fight song for social media, “Engage or Die!” then you might want to try passing along a link to Erik Qualman’s kindler, gentler four-minute video (or show it at your next meeting). (more…)
Tags: Brian Solis, Erik Qualman, Socialnomics
Posted in Administration, Social Media | No Comments »
Step #5: Be Realistic When Assessing Resources for Implementing Hospital Social Media
February 23, 2011 • By Megan Pugmire, Creative Director
This blog is part five of an eight-part series on launching your hospital’s social media strategy.
Confession: I was once an egregious over-committer. One of the strongest traits of my character is that I fall hopelessly in love with a lot of things and I don’t want to be without any of them. So, instead of risking missing something, I tried to do everything. You can imagine how well that went. Or how my husband felt about all these jumbled passions vying for my time. “Honey, I auditioned for a play!”
One of my great adult life lessons, much to my chagrin, is to be realistic. Which often means saying “no.” Or, at least, “not now.” Or, sometimes even, “If I say yes, my husband will give me that look…”
Tags: assess your resources, audit your work, be prepared, be realistic, getting things done, passion
Posted in 8 Steps, Administration, Blogging, Content, Marketing, Policies, Social Media, Strategies | No Comments »
8 Essential Steps Before You Launch Your Hospital’s Social Media Strategy
January 27, 2011 • By Dan Hinmon, Principal
flickr: Stewart
Getting Things Done guru David Allen is a big fan of breaking tasks down into manageable bites.
If you’re thinking seriously about incorporating social media into your hospital’s overall marketing strategy, this advice definitely applies to you. When I first began learning about social media, I felt like I was drinking from a fire hose. So much information was coming at me that I had a tough time knowing what and when to swallow. (more…)
Tags: David Allen, getting things done, paradigm shift
Posted in 8 Steps, Administration, Social Media, Strategies, Uncategorized | 1 Comment »
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