In one of my previous blog posts, I talked about how to use the familiarity of public relations to nudge hesitant CEOs into social media.
I know some of you have had more success than others. If you are still lobbying (and because about ¾ of you hospitals are still not using social media, I know you are out there!) and don’t feel like you have the type of C-Suite relationship where you can utter Brian Solis’ fight song for social media, “Engage or Die!” then you might want to try passing along a link to Erik Qualman’s kindler, gentler four-minute video (or show it at your next meeting). Read more