A Kinder, Gentler “Engage or Die” for the C-Suite

In one of my previous blog posts, I talked about how to use the familiarity of public relations to nudge hesitant CEOs into social media.

I know some of you have had more success than others. If you are still lobbying (and because about ¾ of you hospitals are still not using social media, I know you are out there!) and don’t feel like you have the type of C-Suite relationship where you can utter Brian Solis’ fight song for social media, “Engage or Die!” then you might want to try passing along a link to Erik Qualman’s kindler, gentler four-minute video (or show it at your next meeting). Read more

Step #5: Be Realistic When Assessing Resources for Implementing Hospital Social Media

This blog is part five of an eight-part series on launching your hospital’s social media strategy.

Confession: I was once an egregious over-committer. One of the strongest traits of my character is that I fall hopelessly in love with a lot of things and I don’t want to be without any of them. So, instead of risking missing something, I tried to do everything. You can imagine how well that went. Or how my husband felt about all these jumbled passions vying for my time. “Honey, I auditioned for a play!”

One of my great adult life lessons, much to my chagrin, is to be realistic. Which often means saying “no.” Or, at least, “not now.” Or, sometimes even, “If I say yes, my husband will give me that look…”

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8 Essential Steps Before You Launch Your Hospital’s Social Media Strategy

flickr: Stewart

Getting Things Done guru David Allen is a big fan of breaking tasks down into manageable bites.

If you’re thinking seriously about incorporating social media into your hospital’s overall marketing strategy, this advice definitely applies to you. When I first began learning about social media, I felt like I was drinking from a fire hose. So much information was coming at me that I had a tough time knowing what and when to swallow. Read more

Chipping Away at the Brick Wall of Skepticism

By Jean Kelso Sandlin, Senior Strategist

If you are advocating for updating your hospital’s communication plan with social media and online tools, you may share a concern that Dr. David Blumenthal, who leads the Office of the National Coordinator for Health Information Technology at the Health and Human Services Department. He is charged with encouraging every physician’s office and hospital to use electronic health records by 2014. As you can imagine, Dr. Blumenthal’s technical challenges are many, but what he describes as his “overwhelming challenge” is skepticism. Read more