My Favorite Hive Strategies Social Media Blogposts from 2011

flickr: Mily’sCupcakes

This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.

Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.

Merriest of holidays to you all! Read more

A “Pulse-Check” for Your Hospital’s Social Media


High-tech but "pulse-free"

In the article Seven Deadly Sins of Business Storytelling, written by Jennifer Aaker and Andy Smith, the fourth sin is termed “Pulse-Free.” In their explanation, the authors write, “People connect with other people, so make sure you focus on the real-life characters of your story. It doesn’t matter if your organization designs computer hardware or sells medical devices, human beings are still driving the action.”

In hospitals, many of our services are attached to technology – the new open MRIs, SmartArc technology for more precise radiation treatments, digital mammography, lightspeed CTs… the list goes on. Read more

Step #8: Define Social Media Success

This blog is part eight of an eight-part series on launching your hospital’s social media strategy.

Congratulations! Now that you’ve listened to the chatter, built your internal support team, ensured that your efforts are HIPAA compliant, set a sound strategy that leverages your marketing objectives and selected your social media channels, you’re ready to launch!

How will you know if you’re successful? Read more

Step #7: Selecting the Best Social Media Channels to Reach Your Goals

This blog is part seven of an eight-part series on launching your hospital’s social media strategy.

Now that you have established your goals, it’s time to select the best platforms to help you meet those goals.

As Megan pointed out in Step #6 The Dead Man in the Doorway: Establishing Clear Goals When Implementing Hospital Media, it is important that you do not simply open a social media account for every platform just because it’s available. Deciding which social media channel you are going to use is just as important as the goals you have. If you don’t use the right method to get your message out, nobody is going to hear it. Read more

Step #6: The Dead Man in the Doorway: Establishing Clear Goals when Implementing Hospital Social Media.

This blog is part six of an eight-part series on launching your hospital’s social media strategy.

I saw True Grit last night, directed by Joel and Ethan Coen and nominated for Best Picture (and more) at the recent Academy Awards. I am a big fan of the Coen Brothers and have been looking forward to seeing their adaptation of this western novel.

The first shot of the movie informed me I was watching a great film. Initially, the onscreen image is out of focus, just a blur of warm light and darkness. Very slowly, the camera pulls focus and tracks in until the scene is clear: a dead man lying twisted in the yellow light of a doorway under lightly falling snow. The murderer, on the dead man’s horse, blazes past into the darkness. Read more