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July 1, 2011 • By Megan Pugmire, Creative Director
flickr: trailsource.com
I love the outdoors. I spend a lot of the time at my desk wishing I could work outside, especially when the weather turns balmy and I can hear the birds chirping and the kids playing. Since I live in Oregon, there is no shortage of gorgeous trails for hiking or rivers for paddling. One way that I remind myself to get outdoors is by reading Outside magazine. I became a fan in my twenties, when I realized some of my favorite authors, like John Krakauer and David James Duncan, were contributing writers.
Yesterday, I was flipping through the June 2011 issue and read several articles that were really compelling, about Michael Light’s aerial photography, supplemental testosterone, and nature deficit disorder. One that stood out to me, “Some Reassembly Required,” was about 23-year-old top snowboarder Kevin Pearce, whose career ended a week before the 2010 Olympic trials when he suffered a traumatic brain injury while practicing a risky trick (a double cork 1080) in the halfpipe.
Tags: content, Craig Hospital, Jonah Lehrer, Kevin Pearce, social media
Posted in Be Real, Blogging, Content, Social Media | No Comments »
Grief and Remembrance: How Hospital Facebook Pages Can Recognize Crises and End of Life.
June 20, 2011 • By Megan Pugmire, Creative Director
fllckr: timparkinson
Yesterday, my husband found out that a good friend of his, whom he had known for over a decade, died in a flying accident. It was, and still is, a shock. They had spoken over the phone on Thursday. His friend was in his early 30s with two children—adventurous, fearless, and charismatic.
My husband first heard the news from a friend on Facebook, who had also discovered the news on Facebook and passed it on to him. Soon, all the friends of this man were writing remembrances on his page and on theirs—missing him, telling stories, sharing photos, celebrating his life.
Tags: communication, Facebook, patients, social media
Posted in Be Real, Community, Facebook, Patients, Social Media | 2 Comments »
Twitter Training Wheels: Hospital Twitter Etiquette for Beginners, Part Two
May 20, 2011 • By Megan Pugmire, Creative Director
flickr: Dottie Mae
Last week, I introduced beginners to some of the basic Twitter etiquette. Today, I’m taking that discussion even further.
What are hashtags and why should I use them?
A hashtag is the symbol “#.” It is used with words, short phrases, or abbreviations (ex: #hospitals, #giveback, #hcsm) in order to categorize Tweets and make their subjects easy to find.
If you click on a hashtag in a Tweet, Twitter will show you all the other Tweets featuring that hashtag. They’re a great way to focus searches and include your Tweets in conversations about specific subjects. You can see the plethora of hashtags in use at: hashtags.org. Also, if you look on the right of your Twitter page, you’ll see a column called “Trends.” This column is constantly updated with hashtags most in use at the current time. (more…)
Tags: hashtags, HIPAA, Hootsuite, TweetDeck, Twitter applications
Posted in Twitter | No Comments »
Twitter Training Wheels: Hospital Twitter Etiquette for Beginners
May 12, 2011 • By Megan Pugmire, Creative Director
flickr: Dottie Mae
So, you’ve finally convinced your CEO and staff that social media is an essential tool for your hospital. Congratulations! … Now what?
We often hear from beginners who are nervous about looking like, well, beginners, when they enter the social media arena. We’re here to help you navigate your first steps of this journey through a series of posts about etiquette for Twitter, Facebook, and YouTube. First up—Twitter: Part One. In this post, I’ll address the basics of getting started. In the next part, I’ll take you a little bit further into the Twitterverse. If you have questions you’d like addressed, please leave them in the comments.
Tags: basics, communication, conversation, social media, Twitter
Posted in Basics, Community, Conversation, Information, Social Media, Twitter | No Comments »
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Don’t Stop At the Bottom of the Hill: The Meaningful Work of Hospital Social Media
June 9, 2011 • By Megan Pugmire, Creative Director
A photo of wheat I took on our ride this morning.
I’ve had an injured right leg since the winter, brought on by a rotating hip that was throwing off my stride. I haven’t run since December. Or done much other exercise, since anything, even walking, aggravated my pain.
After some therapy, rest, and a joyful “Get to it!” from my doctor, I am now clear to slowly work my way back into shape. The problem is that I am now heavier than when I was running regularly. Not a lot, but six-ish pounds on a small frame is significant enough. Combine that with sluggish, underused muscles, and the prospect of going for a run isn’t as appealing as it was half a year ago, when my mouth watered at the sight of other people running when I was forbidden.
(more…)
Tags: conversation, social media, strategy
Posted in Conversation, Negative Comments, Social Media | No Comments »