Author Archive
« Older Entries |Exploring Free Tools for Social Media Sentiment Analysis in Healthcare
September 19, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Haiko
I remember the old days of media monitoring (notice I did not say the good old days) when sentiment was measured through press clippings.
As archaic as it seems today, one of my jobs as an undergraduate college intern was sorting and measuring the monthly press clips that were delivered in a large envelope from the university’s clipping service. I would measure the column inches and decide if the story was positive, negative or neutral. I added up the column inches by sentiment to provide the director with a “sentiment analysis” on the coverage of each story.
Today, companies have expanded their monitoring to online conversations and replaced those interns with sophisticated media monitoring and analysis tools. (more…)
Tags: Association of Internet Research, eHealth, John W Sharp, Sentiment140, SocialMention, Twendz, Twitrratr
Posted in Listening, Research, Social Media, Twitter | No Comments »
Physicians: E-Engagement Can Boost Quality Ratings from Patients
September 12, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Steve Snodgrass
When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.
It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.
Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. (more…)
Tags: Agency for Healthcare Research and Quality, Brian Ahier, Electronic Health Record INcentive Program, Forbes, Guide to Patient and Famiy Engagement: Environmental Scan Report, Kaiser, Leonard Kish, Patient Engagement is the Blockbuster Drug of the Century
Posted in Community, Online Communities, Research, Uncategorized | No Comments »
Social Media: Pinch Hitting Medical Home Runs
September 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
With discussions of healthcare reform permeating our hospitals and clinics, I’ve been on a quest to read “success stories” to gain insight into how organizations have achieved improved care with reduced costs.
My quest uncovered an article in Health Affairs by Arnold Milstein and Elizabeth Gilbertson who highlighted four care sites in the United States that constituted “medical home runs” because their patients incurred 15-20% less spending than patients treated by regional peers, without evidence of reduced quality. (more…)
Tags: Arnold Milstein, Elizabeth Gilbertson, exceptional caring promises, Health Affairs
Posted in Online Communities, Research, Social Media, Strategies | No Comments »
Social Marketing as Health Intervention: A Profitable Partnership
August 30, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: surlygirl
A few years ago, researchers in Baltimore teamed up with their city’s Experience Corps (EC), a volunteer program that recruits adults who are 55 or older to volunteer in the public schools to tutor and mentor children.
The EC mainly focuses on increasing literacy among children who are in kindergarten through 3rd grade. However, the researchers in this study did not focus on measuring the children’s reading outcomes. They were focused on measuring the older adults’ health outcomes.
The older adults who participated in the study were not told that by volunteering in the schools they could improve their own health through increased physical, cognitive, and social activity. Instead, involvement in the program was marketed to potential participants as a way to make a difference in the next generation. (more…)
Tags: Altenrative Quality Contract, American Journal of Public Health, Baltimore, Experience Corps
Posted in Research, Social Media, Strategies | No Comments »
A Shoe-in Strategy: Building Adoptable Healthcare Social Media
August 22, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
The Olympics are over, but if you watched any of the races, or even just the opening ceremonies, you probably remember Nike’s neon shoes worn by many of the top athletes.
Nike wasn’t an official sponsor of the Olympics, and so its marketing opportunities were limited by Olympic rules, yet it pulled off one of the most memorable marketing campaigns during the Olympics in what writer Shareen Pathak dubbed the “neon-shoe ambush.”
Pathak published a post in which she interviewed Nike’s global creative director for the Olympics Martin Lotti. During the interview, Lotti shared insights into Nike’s Olympic success–insights that could be adapted to kick-start the development of social media efforts in hospitals or healthcare clinics. (more…)
Posted in Uncategorized | 2 Comments »
« Older Entries |
![[RSS]](http://www.hivestrategies.com/wp-content/themes/hivestrategies/images/rss.png)