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May 11, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: zoetnet
Most of you who have been considering social media use in your hospitals are likely aware that 80% of Internet users seek out health information online (Pew Research).
Before Internet dominance, the public only received information after it passed though the restrictive system of editorial boards. Editors and their boards served as gatekeepers of the news–deciding what was “news” and what wasn’t.
Today, the Internet offers greater access to information, and with greater access comes questions of credibility. The Internet has also created information overload. For example, a quick Google search of “cancer” gleaned 751,000,000 results. (more…)
Tags: Burt Herman, Christian Sinclair, gatekeeping, Gatewatching, Pew Resarch, Professor Alex Bruns, Storify, Xavier Damman
Posted in Content, Social Media | 2 Comments »
Is Social Media Reminding Your Communities To Dislike Hospitals?
April 26, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: krossbow
Okay, full disclosure. I don’t like hospitals. I appreciate the kind people who work in hospitals and the healing that transpires there, but I still would rather not visit one. I’m with Chris Boyer on that. Dan Hinmon blogged about a conversation he had with Boyer. According to Hinmon, Boyer admitted that due to his type 1 diabetes, “my whole life is actively trying to stay out of a hospital.”
I’m not sure about Boyer, but what bothers me the most about hospitals is the scary beeping equipment, masked people, the potential of needles having to be placed in a vein, and the hallways where I always seem to run into a person in scrubs pushing a patient down the hall on a stretcher. (more…)
Tags: Chris Boyer, hospitals, outcome, process
Posted in Blogging, Facebook, Social Media, Twitter, YouTube | 1 Comment »
Use Social Media to Strengthen Hospital Volunteer Programs and Patient Relations
April 11, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Last week I took a red-eye flight from the West Coast to the Midwest because my dad had a health emergency. When I finally got to the hospital, I was tired and worried. I was greeted by complimentary valet parking (which was a great help because my elderly mom, who uses a wheel chair, was with me) and smiling volunteers.
I was in a hurry. My dad’s surgery was in less than ½ hour and I was rushing to see him before he went in. My dad was a high-risk patient, and there was real concern that he may not survive the surgery. Like many others, the hospital had undergone many additions over the years, and the hallways were maze-like.
A smiling volunteer helped me assist my mom from the car to a wheelchair and then guided us through the maze of hallways to the surgical floor. We arrived in time to see my dad, and even show him a few videos on my phone that his grandchildren had sent to boost his spirits. The short visit put him in a more positive frame of mind and made my mom and me feel more at peace with the situation. (more…)
Tags: Nancy Macduff, Nonprofit Technology Network, NTEN, Social Media and Volunteer Programs, The Volunteer Management Handbook: Leadership Strategies for Success, Tracy D Connors, volunteers
Posted in Social Media | 2 Comments »
Likeability + Credibility Make Nurses Natural Bloggers
April 5, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Mike Licht, NotionsCapital.com
For years, one of our hospital clients asked us to write a patient-friendly article about their patient satisfaction reports so they could publish it in their community magazine.
Year after year, I searched the reports for a new angle so the article would not read like the prior year’s article. However, the truth was, except for the years when the hospital was undergoing construction or unveiling new construction, the reports were similar. Patients usually felt they waited too long in emergency rooms, the food could always be better and the doctors were good, but the nursing staff was great.
When the nursing care was perceived as good, patients were happy and their satisfaction survey reflected that. When they perceived the nursing care as not good, overall satisfaction scores suffered. The most common types of comments on those satisfaction surveys…you guessed it…gushing about nurses. Patients love them. Patients even remembered the names of their nurses when they wrote about them in their survey comments. (more…)
Posted in Blogging, HIPAA, Social Media, Strategies | 2 Comments »
Hospitals Take Note: 92% of States Report Online Violations by Physicians
March 27, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: Tim Morgan
Do you know what your physicians are saying online? According to a study published in the March 21 issue of the Journal of the American Medical Association, 92% of state medical boards reported inappropriate online behavior by physicians.
The most common violations were inappropriate patient communication (69%), such as sexual misconduct, and the use of the Internet for inappropriate practice (63%), such as prescribing without a clinical relationship. Many of these online violations resulted in serious disciplinary actions, including license restriction, suspension or revocation.
Although professional organizations, such as the AMA have developed social media standards, the authors of the study (S. Ryan Greysen, MD, MHS, MA; Katherine C. Chretien, MD; Terry Kind, MD, MPH; Aaron Young, PhD; and Cary P. Gross, MD, MPH) noted that licensing authorities lack formal guidelines. They advocate for regulators and physicians to address online practices, and conclude, “our findings highlight the need to promote physician understanding and self monitoring of online professionalism and to create consensus-driven, broadly disseminated principles to guide physicians toward high-integrity interactions online. (more…)
Tags: AMA, American Medical News, Federation of State Medical Boards, Gabriel Bosslet MD, Journal of the American Medical Association, QuantiaMD
Posted in Conversation, Internet, Physicians, Social Media | No Comments »
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