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September 12, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.
It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.
Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. (more…)
Tags: Agency for Healthcare Research and Quality, Brian Ahier, Electronic Health Record INcentive Program, Forbes, Guide to Patient and Famiy Engagement: Environmental Scan Report, Kaiser, Leonard Kish, Patient Engagement is the Blockbuster Drug of the Century
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August 22, 2012 • By Jean Kelso Sandlin, EdD, Senior Strategist
Nike wasn’t an official sponsor of the Olympics, and so its marketing opportunities were limited by Olympic rules, yet it pulled off one of the most memorable marketing campaigns during the Olympics in what writer Shareen Pathak dubbed the “neon-shoe ambush.”
Pathak published a post in which she interviewed Nike’s global creative director for the Olympics Martin Lotti. During the interview, Lotti shared insights into Nike’s Olympic success–insights that could be adapted to kick-start the development of social media efforts in hospitals or healthcare clinics. (more…)
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