Our partner Dan Dunlop at Jennings posts a fascinating study on the difference between managed and unmanaged online communities. It’s the story of two online communities, launched within seven months of each other. These communities are sponsored by hospitals located in the same region of the country, only 49 miles apart. One of the online communities has […]
About Dan Hinmon, Principal, Hive Strategies
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Entries by Dan Hinmon, Principal, Hive Strategies
There are plenty of online patient communities in healthcare, but most of them are sponsored by national associations or supported in part by sharing data with pharmaceuticals. For a number of reasons, health systems have been slow to develop these branded online platforms. But in the product and service worlds online communities are thriving all […]
My sister has twice survived breast cancer. My grandmother died of breast cancer and my grandfather of leukemia. My uncles of liver and bone cancer. But I never participated in Relay for Life – one of the American Cancer Society’s primary fundraising events — until last Friday I arrived at nearly 10 p.m. Dozens of […]
I’m a bit hesitant to admit it, but the first thing I do when I get up in the morning is check my email. A few times during the day I check Facebook — partly to manage client accounts and partly to keep up on friends and family. And usually before bed I’ll check my AP […]
One of the top goals of successful online communities is to engage new members to keep them coming back. Research shows that two specific tips can significantly increase the return rate of community members. That’s part of the message Paul Resnick shared in a recent webinar sponsored by FeverBee, the online community Guide. Resnick is […]