Entries by Dan Hinmon, Principal, Hive Strategies

Start your online patient community on the right foot

There’s little incentive for your patients to join a ghost-town community. That’s why it’s critical to develop a vibrant community before you promote it.  Your first goal at the launch of an online patient community is to achieve a critical mass of activity. You’ll know you’ve reached critical mass when the community becomes self-sustaining. We define self-sustaining as […]

20 essential questions to ask potential members of your online patient community

Too many online patient communities are created without the right preliminary research. The result? A ghost town.  You can avoid that disaster by interviewing 20-30 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what patients’ online interests and habits are. Determine who could be founding […]

How to create a thriving HIPAA-compliant online patient community

If you’re thinking about launching an online patient community, here is what you must know first – and how Hive Strategies can help. Most online communities fail Without proper preparation and active management, Gartner says “be ready for the community to fail.” Successful online communities can provide remarkable benefits to hospitals and health systems Evidence-based market research […]

Develop a community-building mindset for effective healthcare marketing

If you’re a healthcare marketer who is still spewing one-way communication with radio, TV, newspaper and direct mail advertising, it’s time to shift gears and develop a community-building mindset.  That’s the main message from Jennings CEO Dan Dunlop.  “Healthcare marketing is facing a crisis of relevance,” says Dunlop. “The world of marketing is being transformed […]