Entries by Dan Hinmon, Principal, Hive Strategies

The Power of Healthcare Online Communities

In the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the […]

How Social Media Can Help Top Performing Hospitals Spread the Word

Editor’s Note: Occasionally I pull blogposts from the archives that resonate today. This one struck me as a particularly good example of how to use social media to benefit a hospital. Originally posted Sep 14, 2011.  Today The Joint Commission releases its “Improving America’s Hospitals” annual report, including its first ever list of the nation’s top […]