Yesterday I presented How to Develop a Thriving Facebook Community to an enthusiastic group at the Healthcare Communicators of Oregon fall conference. KJ McAllister, HCO president, and her board organized a strong lineup, including a panel of Portland-area media all stars from Portland Busines Journal, the Columbian, and NPR; Mayo Clinic Director of Social and Digitial […]
About Dan Hinmon, Principal, Hive Strategies
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Entries by Dan Hinmon, Principal, Hive Strategies
According to popular lore, when the famous criminal Willie Sutton was asked why he robbed banks, he answered: “Because that’s where the money is.” When hospitals are asked why they start a Facebook patient community, a common answer is: “Because that’s where the people are.” One of the toughest challenges for new patient communities is getting […]
I don’t know why every bariatric surgery program in America doesn’t sponsor an online patient community. Online communities are proven to build tremendous loyalty when they offer real value, and people considering, waiting for, and recovering from bariatric surgery are the perfect target audience. Here’s why. Bariatric patients are researchers The average bariatric surgery patient […]
Ed Bennett is compiling a list of hospital-sponsored online patient support groups. Many of these are Facebook groups. It’s a natural step for Ed, who spent 17 years at University of Maryland – part of it as director of web and digital services – before starting Ed Bennett Consulting. I met Ed four years ago […]
Too many online patient communities are created without the right preliminary research. The result? A ghost town. You can avoid that disaster by interviewing 5-10 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what patients’ online interests and habits are. Determine who could be founding […]