Author Archive« Older Entries |
August 13, 2013 • By Dan Hinmon, Principal
Dr. Wendy Sue Swanson, @SeattleMamaDoc
I’m sitting in the conference room at the Swedish Medical Center Cherry Hill campus in Seattle.
It’s the first day of the Mayo Clinic Social Media Residency in Seattle, and it’s my good fortune to be joining Lee Aase (@LeeAase), Dr. Wendy Sue Swanson (@SeattleMamaDoc) and Dana Lewis (@DanaMLewis) as chief residents for the residency. That means I give a couple of presentations on Facebook and video production, answer questions and help the residents (17 healthcare professionals) complete their projects. (more…)
Tags: Dana Lewis, Dr. Wendy Sue Swanson, ecosystem, healthcare, Lee Aase, Mayo Clinic, Seattle Residency, social media, Swedish Medical Center
Posted in Listening, Social Media, Strategies | No Comments »
May 9, 2013 • By Dan Hinmon, Principal
In the new world of community (population) management, your role as a healthcare marketer will change dramatically. Your hospital will receive a single payment to care for all the patients in your community. Your goal will be to treat every patient at the least expensive point. And that will mean keeping patients out of the hospital rather than driving them in.
The Advisory Board says that three things will be essential to successfully manage patient communities:
- Information-powered clinical decision-making
- Primary care-led clinical workforce
- Patient engagement and community integration (more…)
April 2, 2013 • By Dan Hinmon, Principal
The case was appealed to the state Supreme Court, which declared that the defendant’s negative review is protected speech because there was no proof that his comments were false or were capable of harming the doctor’s reputation.
Yesterday the defendant, Dennis Laurion, wrote the following comment on this site in response to the blogpost. I’ve found his response compelling enough to share as a separate blog post today. You’ll read a very personal response to a lengthy litigation. (more…)
March 14, 2013 • By Dan Hinmon, Principal
Editor’s Note: This is the fourth in a series of blog posts about Dr. Jeff Livingston, an OB/GYN who got hooked on social media when his teenage daughter suggested he launch a My Space page to reach out to high school students who had questions about pregnancy and STDs.
MacArthur OB/GYN is an Irving, TX, medical practice that uses Facebook, Twitter, YouTube, 4Square, Pinterest and HealthTap to engage with patients.
Most providers ask, “How can they possibly have time to include all that social media in their practice?” (more…)
People Get It: Why Doctors Shouldn’t Worry Much About Negative Comments and HIPAA Violations in Social Media
March 4, 2013 • By Dan Hinmon, Principal
You could call Dr. Jeff Livingston, OB/GYN, a social media pioneer.
As I explained in earlier blog posts here and here, the Irving, TX, physician has been using social media to educate and connect with his patients since his teenage daughter suggested he start a My Space page to reach out to high school students struggling with pregnancy and STDs.
I know that many doctors are reluctant to embrace social media for fear of HIPAA violations and negative comments, so I asked him how he responds to those concerns. (more…)
« Older Entries |