I was excited to read this week that Google has joined the battle to provide accurate health information on the web – and that they’ve enlisted the doctors at Mayo Clinic to help. I’m a big fan of Mayo Clinic. With the help of Lee Aase, Director of the Mayo Clinic Center for Social Media, […]
About Dan Hinmon, Principal, Hive Strategies
This author has yet to write their bio.Meanwhile lets just say that we are proud Dan Hinmon, Principal, Hive Strategies contributed a whooping 184 entries.
Entries by Dan Hinmon, Principal, Hive Strategies
There’s little incentive for your patients to join a ghost-town community. That’s why it’s critical to develop a vibrant community before you promote it. Your first goal at the launch of an online patient community is to achieve a critical mass of activity. You’ll know you’ve reached critical mass when the community becomes self-sustaining. We define self-sustaining as […]
If you’re a healthcare marketer who is still spewing one-way communication with radio, TV, newspaper and direct mail advertising, it’s time to shift gears and develop a community-building mindset. That’s the main message from a webinar hosted by Hive Strategies and presented by our business partner Jennings CEO Dan Dunlop last week. “Healthcare marketing is […]
If you’re thinking about launching an online patient community, here is what you must know first – and how Hive Strategies can help. Most online communities fail Without proper preparation and active management, Gartner says “be ready for the community to fail.” Successful online communities can provide remarkable benefits to hospitals and health systems Evidence-based market research […]
One of my favorite presenters is Dan Dunlop, president of Jennings. I acknowledge my prejudice, since Dan and I partner in this wonderful work of developing online communities for patients. But it is true. Dan is warm and personable and informative and just plain smart with great stories to tell. I love to hear him […]