If you’re thinking about launching an online patient community, here is what you must know first – and how Hive Strategies can help. Most online communities fail Without proper preparation and active management, Gartner says “be ready for the community to fail.” Successful online communities can provide remarkable benefits to hospitals and health systems Evidence-based market research […]
About Dan Hinmon, Principal, Hive Strategies
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Entries by Dan Hinmon, Principal, Hive Strategies
One of my favorite presenters is Dan Dunlop, president of Jennings. I acknowledge my prejudice, since Dan and I partner in this wonderful work of developing online communities for patients. But it is true. Dan is warm and personable and informative and just plain smart with great stories to tell. I love to hear him […]
Too many online patient communities are created without the right preliminary research. The result? A ghost town. You can avoid that disaster by interviewing 20-30 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what their online interests and habits are. Determine who could be founding […]
Yesterday I presented a webinar with Dan Dunlop, my partner at Jennings, packed with practical steps you should take before you launch an online patient community. In the webinar I covered: the critical research you must complete before you launch your community. the biggest mistake most new communities make — and how to avoid it. how […]
Before you design and launch your online patient community, it’s essential that you complete critical research in 3 areas: First, search for existing competition Are there online patient groups that are already thriving in your community? How successful are they? Do they target the same patients you want to engage? It’s tough to start a […]