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March 7, 2012 • By Dan Hinmon, Principal
flickr: Mike Licht, NotionsCapital.com
In Search of Excellence author and renowned business consultant Tom Peters says “No single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”
In spite of that ringing endorsement, of 1.229 hospitals engaged in social media, only 149 host blogs, according to Ed Bennett’s Hospital Social Network List.
Those other hospitals are missing out on a huge opportunity. (more…)
Tags: Anna Roth, Contra Costa Regional Medical, Ed Bennett, Hospital Social Network List, In Search of Excellence, Seattle Mama Doc, Tom Peters
Posted in Blogging, Social Media | No Comments »
Navigating the Waters of HIPAA and Negativity in Social Media
February 2, 2012 • By Dan Hinmon, Principal
Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus. (more…)
Tags: HPRMA, Jeff Merkow, The Identity Group
Posted in Blogging, Facebook, HIPAA, Negative Comments, Social Media, Twitter | 4 Comments »
My Favorite Hive Strategies Social Media Blogposts from 2011
December 23, 2011 • By Dan Hinmon, Principal
flickr: Mily'sCupcakes
This is Hive Strategies blogpost number 188 for 2011. Last week I blogged about the top 10 most-visited Hive Strategies blogposts of 2011. This post focuses on my favorites from 2011. As I’ve skimmed through the year, these ten blogposts seem to capture the range of thinking from our team – some practical, some theoretical, some passionate.
Hope you find something here that sparks your interest and makes your social media efforts a little better in 2012.
Merriest of holidays to you all! (more…)
Tags: Dan Hinmon, Half the Sky, Jean Sandlin, Kelly Merrick, Megan Pugmire, Switch
Posted in 8 Steps, Content, Facebook, HIPAA, Listening, Patients, Physicians, Research, Social Media, Strategies, Twitter | No Comments »
Readers’ Picks: Top 10 Hive Strategies Social Media Blogposts for 2011
December 16, 2011 • By Dan Hinmon, Principal
flickr: ell brown
Our Hive Strategies team has been busy writing – and thinking – this year. This is our 186th blogpost in 2011.
I’m a big fan of blogging – even when I’m not doing it as consistently as I’d like. It helps me shape and test my ideas in ways that nothing else quite does. And writing a really good blogpost, one that I feel passionate about, feels so satisfying.
Our team has covered a lot of territory this year. Some of our blogs are practical, some inspirational, some informational and some even incredulous. There is a lot of information on this site. (more…)
Tags: blog, blogging, top 10, top 10 list
Posted in Blogging, Social Media | No Comments »
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How One Children’s Hospital Used Social Media to Deal with the Unthinkable
February 22, 2012 • By Dan Hinmon, Principal
flickr: Vectorportal.com.
Last Friday, February 17, highly-respected Doernbecher Children’s Hospital in Portland, Oregon, called a news conference to address the unthinkable.
A male nurse in the hospital’s pediatric intensive care unit had been charged with downloading and distributing child pornography.
Doernbecher did all the right things. They issued a news release, held a news conference, posted Frequently Asked Questions regarding the case on their website, set up a telephone hotline for anyone who had questions and mailed 10,000 letters to families whose children had been treated at the hospital during the time the nurse was employed. (more…)
Tags: child pornography, Doernbecher Children's Hospital, male nurse, OHSU, pediatric, PICU, Portland Oregon
Posted in Community, Conversation, Facebook, Listening, Negative Comments, Patients, Social Media, Strategies, Twitter, Uncategorized | 4 Comments »