Entries by Dan Hinmon, Principal, Hive Strategies

20 essential questions to ask potential members of your online patient community

Too many online patient communities are created without the right preliminary research. The result? A ghost town.  You can avoid that disaster by interviewing 20-30 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what their online interests and habits are. Determine who could be founding […]

Look before you leap: 5 things you must know before you launch an online patient community                  

Yesterday I presented a webinar with Dan Dunlop, my partner at Jennings, packed with practical steps you should take before you launch an online patient community. In the webinar I covered: the critical research you must complete before you launch your community.  the biggest mistake most new communities make — and how to avoid it.  how […]

Three research steps critical to the success of your online patient community

Before you design and launch your online patient community, it’s essential that you complete critical research in 3 areas: First, search for existing competition Are there online patient groups that are already thriving in your community? How successful are they? Do they target the same patients you want to engage? It’s tough to start a […]

@GetSocialHealth podcast explores the benefits of online patient communities

Janet Kennedy is an enthusiastic champion of healthcare social media. She hosts the Get Social Health podcast each week to inspire hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. I was fortunate enough to be interviewed by Janet for today’s podcast. She is an engaging host with an inquisitive mind […]

Online community provides essential emotional support during patient clinical trial

The Mayo Clinic Division of Brain Rehabilitation was faced with a dilemma. Physicians had developed an outstanding treatment protocol for traumatic brain injury (TBI) with excellent results. But many older patients with TBI live in rural areas and are unable to travel to a large medical center for treatment. How could Mayo Clinic bring the […]