Entries by Dan Hinmon, Principal, Hive Strategies

Start your online patient community on the right foot

There’s little incentive for your patients to join a ghost-town community. That’s why it’s critical to develop a vibrant community before you promote it.  Your first goal at the launch of an online patient community is to achieve a critical mass of activity. You’ll know you’ve reached critical mass when the community becomes self-sustaining. We define self-sustaining as […]

Develop a community-building mindset for effective healthcare marketing

If you’re a healthcare marketer who is still spewing one-way communication with radio, TV, newspaper and direct mail advertising, it’s time to shift gears and develop a community-building mindset.  That’s the main message from a webinar hosted by Hive Strategies and  presented by our business partner Jennings CEO Dan Dunlop last week.  “Healthcare marketing is […]

How to create a thriving HIPAA-compliant online patient community

If you’re thinking about launching an online patient community, here is what you must know first – and how Hive Strategies can help. Most online communities fail Without proper preparation and active management, Gartner says “be ready for the community to fail.” Successful online communities can provide remarkable benefits to hospitals and health systems Evidence-based market research […]