Are you looking for a method to motivate members of your online patient communities to make changes in their lives? Consider the power of tiny habits. Professor BJ Fogg, Ph.D., has spent a lifetime studying how human behavior works. He directs the Persuasive Technology Lab at Stanford University and works to create systems that change […]
About Dan Hinmon, Principal, Hive Strategies
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Entries by Dan Hinmon, Principal, Hive Strategies
There’s little incentive for your patients to join a ghost-town community. That’s why it’s critical to develop a vibrant community before you promote it. Your first goal at the launch of an online patient community is to achieve a critical mass of activity. You’ll know you’ve reached critical mass when the community becomes self-sustaining. We define self-sustaining as […]
Too many online patient communities are created without the right preliminary research. The result? A ghost town. You can avoid that disaster by interviewing 20-30 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what patients’ online interests and habits are. Determine who could be founding […]
If you’re thinking about launching an online patient community, here is what you must know first – and how Hive Strategies can help. Most online communities fail Without proper preparation and active management, Gartner says “be ready for the community to fail.” Successful online communities can provide remarkable benefits to hospitals and health systems Evidence-based market research […]
If you’re a healthcare marketer who is still spewing one-way communication with radio, TV, newspaper and direct mail advertising, it’s time to shift gears and develop a community-building mindset. That’s the main message from Jennings CEO Dan Dunlop. “Healthcare marketing is facing a crisis of relevance,” says Dunlop. “The world of marketing is being transformed […]