Are you considering launching an online patient community but aren’t sure where to start? Would you like to know: the critical research you must complete before you launch your community? the biggest mistake most new communities make — and how to avoid it? how to tell if your stakeholders are really on board? If so, this webinar is […]
About Dan Hinmon, Principal, Hive Strategies
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Entries by Dan Hinmon, Principal, Hive Strategies
During yesterday’s Social Media Residency at Mayo Clinic, community manager Meredith Gould challenged us to write blogposts from 250-400 words in length with 7-10 word sentences. Clearly I’ve already failed on the sentence length. That opening sentence was 28 words (is 250-400 one word or two?). But her point is well-taken. Content for community should […]
I’m thrilled to be in Rochester, Minn., attending social media week at Mayo Clinic. It’s my third year attending the week and I always enjoy learning a ton and reconnecting with some good friends I’ve developed as a member of the Social Media Health Network. Tomorrow Mayo hosts a one-day social media residency that provides […]
I don’t know why every bariatric surgery program in America isn’t sponsoring an online patient community. Online communities are proven to build tremendous loyalty when they offer real value, and people considering, waiting for, and recovering from bariatric surgery are the perfect target audience. Here’s why. Bariatric patients are researchers The average bariatric surgery patient […]
Are you looking for a method to motivate members of your online patient communities to make changes in their lives? Consider the power of tiny habits. Professor BJ Fogg, Ph.D., has spent a lifetime studying how human behavior works. He directs the Persuasive Technology Lab at Stanford University and works to create systems that change […]