According to popular lore, when the famous criminal Willie Sutton was asked why he robbed banks, he answered: “Because that’s where the money is.”
When hospitals are asked why they start a Facebook patient community, a common answer is: “Because that’s where the people are.”
One of the toughest challenges for new patient communities is getting the right people to join the community. When you organize a patient community as a Facebook group, almost two billion people are just a click away.
Facebook has more than six million health-related groups, with more than 70 million members, according to a recent article in MM&M.
Other reasons to start a Facebook patient community include:
- It’s free – at least the cost to setup is. Managing the community is essential, and the cost of managing and monitoring the community must be accounted for. At least there are no software installation or support costs.
- It’s easy and familiar to react, post, comment, and share.
- Facebook groups are a great way to test your community concept. As the community grows you can move to a more robust community platform.
Here are a few examples of Facebook patient communities that hospitals have launched.