Mayo Clinic Health Care Social Media Summit takes a new direction

I’m in Rochester Minnesota in June this year — rather than the annual October pilgrimage I’ve been making the past few years. 

The Mayo Clinic Health Care Social Media Summit is an all-new format built around sharing expertise, solving problems, and building community. Instead of the typical day-and-a-half conference in the past that showcased hour-long presenters in different tracks, Mayo Clinic has created a day-long Summit with case studies in the morning and afternoon small-group exchanges, interaction with social media experts, and a strategic planning approach that will help health care marketers walk away with a practical, problem-solving solutions. 

Special Needs and Challenges of Developing for Community Management

The Summit will be preceded by a one-day Social Media Residency. I’m fortunate enough to serve as a Chief Resident for the residency once again and also to be part of a case study panel at the Summit. Lee Aase, director of the Mayo Clinic Center for Social Media, Colleen Young, and I will tackle Special Needs and Challenges of Developing for Community Management. Meredith Gould will moderate. 

I have contracted with Mayo Clinic to act as community director for the Social Media Health Network, Mayo’s professional community for health care marketing professionals with an interest in social and digital networking.  

We are completely reworking the SMHN website

First big task: Completely rework the website to support vibrant community activity. Colleen, Meredith and I have been working on the project for a few months now, and in spite of a number of hurdles, we’re making strong progress. Our panel will discuss some of those challenges and how we’ve worked as a team to overcome them. 

Can’t wait to meet new members of our community!