With #MayoClinic’s help, Google joins the battle to provide accurate health information on the web

I was excited to read this week that Google has joined the battle to provide accurate health information on the web – and that they’ve enlisted the doctors at Mayo Clinic to help.

I’m a big fan of Mayo Clinic. With the help of Lee Aase, Director of the Mayo Clinic Center for Social Media, Mayo has pioneered social media for health care.

I first became aware of Lee and Mayo’s work about four years ago, and I soon joined the Social Media Health Network (SMHN), a member organization that provides education, training, and peer-to-peer connections.

Mayo Clinic’s External Advisory Board

Our relationship deepened as I spoke at a couple of conferences and served as an instructor and chief resident at Mayo’s Social Media Residency – a one-day intensive training in social media. In January Lee asked me to serve on the External Advisory Board for the SMHN, which I consider a real honor. Some of the trailblazing thought leaders in health care social media are part of that board, and I love associating with them.

I’ve written before about my concerns about the enormous amount of inaccurate health information on the web. One reason I champion online patient communities is because they provide the perfect platform for sharing accurate, useful, peer-reviewed health information. 

Here’s an example of how Google is treating a search for pinkeye.  

PinkEyeHence my excitement about Google’s announcement, which includes the following points:

  • We’ll show you typical symptoms and treatments, as well as details on how common the condition is – whether it’s critical, if it’s contagious, what ages it affects, and more.
  • For some conditions you’ll also see high-quality illustrations from licensed medical illustrators.
  • Once you get this basic info from Google, you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.
  • We worked with a team of medical doctors to carefully compile, curate, and review this information.
  • All of the gathered facts represent real-life clinical knowledge from these doctors and high-quality medical sources across the web, and the information has been checked by medical doctors at Google and the Mayo Clinic for accuracy.

So thank you, Google, and thank you, Mayo Clinic, for taking another important step to improve health literacy on the web.


If you’re a social media or digital marketing pro with interesting case studies or new ideas, please consider submitting a speaker’s proposal for the Mayo Clinic Social Media Summit scheduled for June 16-17 in Rochester, Minn. 

Mayo is also accepting proposals from providers, patients, or caregivers who have developed effective tactics for using digital tools to work collaboratively to deliver — and receive — diagnosis and treatment.

Submit your proposal by March 9. 

5 replies
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    リンデの心は、彼らのムーンウォッチコレクションに加えていると、はい、あなたが尋ねる)-―がなされるだけで59へ行くことができる前に、月に2日間のサイクル数。ショパール時計コピ says:

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  3. Hamilton漢ミルトン表とイタリアヨット神話リーヴァ署名ブランドグローバル協力協議に宣言して、未来の協力関係。ウブロ時計コピー首の波の協力は、2007年末に導入するHamiltonをリーヴァヨ
    Hamilton漢ミルトン表とイタリアヨット神話リーヴァ署名ブランドグローバル協力協議に宣言して、未来の協力関係。ウブロ時計コピー首の波の協力は、2007年末に導入するHamiltonをリーヴァヨ says:

    Hamilton漢ミルトン表とイタリアヨット神話リーヴァ署名ブランドグローバル協力協議に宣言して、未来の協力関係。ウブロ時計コピー首の波の協力は、2007年末に導入するHamiltonをリーヴァヨット船体ディテールが霊感を構築し、「リーヴァtimed by Hamilton」シリーズの腕時計。 http://www.bestevance.com/cartier/tank/

  4. もしアリストテレスはまだ生きている、彼はきっとそう評価Blancpainブランパン:“抜群の良好な習慣を訓練としての芸術形式は、したがって、抜群のは1種の行為ではなくて、1種の習慣。」
    もしアリストテレスはまだ生きている、彼はきっとそう評価Blancpainブランパン:“抜群の良好な習慣を訓練としての芸術形式は、したがって、抜群のは1種の行為ではなくて、1種の習慣。」 says:

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  5. Vishal
    Vishal says:

    Sherri,I can only speak from my own personal exnpeirece at Mayo-Rochester. I am assuming you have had your care elsewhere, or from other providers.My exnpeirece with Mayo has been that they also send a patient to a number of specialists as appropriate. The difference is that they have all those specialists In-House’; and after they all have spent time with the patient and reviewed all the test results, those specialists, and your primary doctor, meet and talk through your case. Each specialist also has all the exnpeirece of their departments at their disposal, so that if a unique situation is in question, odds are they have more on-premises exnpeirece and resources available. At least that has been my exnpeirece. (The last figures I saw, Mayo has 3,700 staff physicians, 3,200 residents, fellows and students, and 49,000 administrative and allied health staff.) So, it’s not one specialist here with their opinion, another one in another city with another opinion, etc.As an example, in this economy, there was a period when we lost our insurance at the discretion of the insurance company. I had to fallback to the VA healthcare system. I had a problem in one leg that progressively became worse and finally I collapsed one day. Over 14 months the VA sent me to doctor after doctor and the leg just became worse. Finally, I was able to gain new insurance and return to Mayo. In six hours, I saw three doctors, had the needed tests done, and they had a diagnosis. Today, four months later, I am back to walking 2 to 3 miles in the morning, getting ready for the softball season, and starting to run again. Where everyone else was treating for a bum knee, Mayo found deep-vein clots, that could have been fatal. Draw your own conclusions.My suggestion, call Mayo Rochester, make a trip out of it, plan for a few days, and take the time to walk around the campus and see just what they have and what they can offer. My exnpeirece is that it was the answer to healthcare I was always looking for. Good luck, and wishing you the best. (And no, I’m not an employee, and I’m not compensated in anyway for my comments. I just believe it is something everyone should know about.)


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