Yesterday I presented a webinar with Dan Dunlop, my partner at Jennings, packed with practical steps you should take before you launch an online patient community.
In the webinar I covered:
- the critical research you must complete before you launch your community.
- the biggest mistake most new communities make — and how to avoid it.
- how to tell if your stakeholders are really on board.
- the importance of gaining buy-in from both executives and clinical staff.
Dan did a great job setting the stage by presenting his thoughts on the changing face of healthcare marketing and why Return on Community is a more important concept than Return on Investment.
Bonus: Download Dan’s e-book The Value of Return on Community.
The webinar takes just 35 minutes. Watch it here, and let us know what you think. In the webinar I offer the useful research PDF document 20 Essential Questions to Ask Potential Members of Your Online Patient Community. You can download that here as well.