I’m thrilled to be in Rochester, Minn., attending social media week at Mayo Clinic. It’s my third year attending the week and I always enjoy learning a ton and reconnecting with some good friends I’ve developed as a member of the Social Media Health Network.
Tomorrow Mayo hosts a one-day social media residency that provides an immersion in everything from legal issues to strategy to Twitter to video to blogging. I’ll present a session on Facebook and play a role as chief resident, mentoring a handful of social media residents. I always learn a lot from these students.
Tuesday, Wednesday and Thursday Mayo partners with Ragan Communications to host the 6th Annual Health Care Social Media Summit.
And Thursday afternoon and evening we hold an annual meeting for members of the Social Media Health Network. I’m honored to present to that group “Tactics and Tools to Begin, Build and Sustain Online Patient Communities.”
If you’re not a member of the Social Media Health Network, I recommend it to you. Here is some excellent information on the costs and benefits. One thing you can do right now is start following the network’s Twitter account. Great stuff!
After evaluating 800 U.S. hospitals, NurseJournal earlier this month named Mayo Clinic the most social media-friendly hospital in the U.S.
It’s a well-deserved recognition. Lee Aase, the director of the Mayo Clinic Center for Social Media, has been championing social media for several years and has been a key voice helping hospitals adopt best practices.
I’m so grateful for the work Lee has done. Social media, at its best, connects healthcare with patients and their families in ways that simply weren’t possible just five years ago. We’re all better off for it.