I’m excited that today we are formally announcing our partnership with Jennings and CareHubs to bring the healthcare industry easy access to affordable, HIPAA-compliant online patient support communities.
Six years ago I sat in the front row of the Helen Mills Theater in Manhattan listening to marketing thought leader Seth Godin inspire us about building community. The format was a one-hour presentation followed by five hours of Q&A. All proceeds went to charity. At that very moment I was hooked.
Since then everything I’ve done has focused on building successful patient communities.
I’m a believer that online patient communities are good for patients and good for health systems and service lines. They give patients critical support at the most difficult times, and they are a powerful channel for accurate, useful, timely health information.
For health systems the benefits are tremendous. A smart approach helps reduce the costs of care, builds coveted brand loyalty (leading to other services), and creates a thriving community platform that you can leverage into the future.
The proprietary online platform used by the partners was developed by CareHubs and is the leading private-label, online patient engagement platform available today.
Together we provide the full continuum of expertise required to plan, build and successfully manage online patient support communities.
Below is the press release that we’re sharing with media outlets over the next few days. If you have any questions, please feel free to leave a comment or send me an email: dan (at) hivestrategies dot com.
FOR IMMEDIATE RELEASE
New Partnership Helps Health Systems
Create Effective Online Patient Communities
September 30, 2014 – A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities.
CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the Australian Private Hospitals Association, Blue Cross Blue Shield Ventures, Health 2.0, Mayo Clinic, and many others.
“Online patient communities provide a win/win opportunity for hospitals,” said Dan Hinmon, Principal at Hive Strategies. “Done right, these communities result in better health, lower costs and greater patient loyalty. We want to help hospitals and health services do these communities right.”
Together, Hive Strategies, Jennings and CareHubs provide the full continuum of expertise required to plan, build and successfully manage online patient support communities.
“We want to help involve patients, their caregivers and families in ongoing conversations about health, wellness, prevention and lifestyle modifications,” says Dan Dunlop, CEO of Jennings. “Building consistent relationships between the patient and provider delivers real value to both the patients and the healthcare organization.”
“Healthcare providers are under intense pressure to ‘do more with less,’ but securing sensitive data, insuring high-availability and performance, and adhering to regulatory compliance requirements such as HIPAA and CMIA are expensive and time-consuming prospects” adds Chris Williams, CISO of CareHubs.
“Our experience handling complex security and compliance standards, coupled with our understanding of the many technical requirements that come with them, means that our customers don’t have to spend time managing technology infrastructure. This allows them to focus on what they do best: engaging their patients and supporting their communities.”
Online patient support communities are an important tool for healthcare organizations now facing the challenge of population health management. “Vibrant, well-managed online patient communities can help patients achieve better health outcomes, reduce the cost of care, and build deeper relationships between prospective patients and the healthcare provider,” says Dunlop.
These are all welcome outcomes for healthcare organizations facing a change from the traditional fee-for-service payment model to a more value-based model that brings more risk for the provider. The ideal outcome in this new healthcare environment is healthier, more engaged patients who adhere to a treatment regimen and actively participate in the management of their health.
“The notion is simple yet revolutionary,” explains Dunlop. “I call it return on community. Make an investment in your community, and you will realize a return on that investment.”